Users could upload pictures of their mothers who then starred in the animation. Set to the beat of music, these little cards are instantly shareable, a bit sized expression of love.

Additionally, users could view a branded video about Mothers day that tugged at the heartstrings and pushed users to present their mothers with Schiff ‘Move Free’ products and give them the gift of health and happiness in their aging years.

On the occasion of Mothers Day, Schiff wished to remind us of the immense sacrifice our Mothers have made in our upbringing. In recognition of this the ‘Move Free’ mobile campaign allowed users to express the love for their mothers through personalized animated cards.