Inclusive Internal Communication: Private WeChat-based platform to connect Schaeffler’s office and shop floor employees, enabling real-time updates and access to cultural and strategic content.
Employee-Only Access & Data Privacy: Secured for internal use only, with strict controls on content sharing ensuring data confidentiality.
Engagement & Collaboration Features: Interactive campaigns, employee stories, videos, and feedback mechanisms to foster community and cross-level engagement.
Practical Everyday Tools: Utilities such as a company calendar, shuttle bus schedule, and daily canteen menu enhance the platform’s relevance.
In a manufacturing company as large and distributed as Schaeffler, keeping employees informed and engaged—especially those on the factory floor—can be a real challenge. With thousands of team members spread across offices and production units in China, the need for a unified, accessible, and private communication platform became increasingly clear.
That’s where Fugu stepped in. Partnering with Schaeffler, we developed a dedicated WeChat Account tailored for internal communications—one that not only respects data privacy, but also builds culture, improves transparency, and makes every employee feel connected to the company’s mission.
More than half of Schaeffler’s employees in China work in production environments with limited access to traditional communication channels like intranet or email. This created a communication gap between corporate offices and the shop floor—resulting in delays, disengagement, and a lack of visibility into company culture and direction.
Schaeffler’s leadership identified a few key goals:
Recognizing WeChat’s widespread adoption among Chinese users, Fugumobile leveraged the platform’s infrastructure to build a secure, company-exclusive WeChat Account for Schaeffler’s internal communication needs.
This wasn’t a repurposed marketing tool—it was designed from the ground up for internal use only, with functionality built specifically for the needs of both office and shop floor employees.
A top priority was privacy and control. The WeChat Account is:
An exception was made for location information, which can be shared externally for practical reasons such as visitor coordination.
The account serves as a go-to destination for all internal updates, including:
These updates ensure employees across all levels stay aligned with company goals and values.
Beyond content broadcasting, the platform includes tools that promote dialogue and connection:
This fosters a culture of involvement, making every employee feel seen and heard.
To encourage regular usage, we integrated features that support daily routines:
These practical additions reinforce the idea that the platform is both useful and relevant in employees’ everyday lives.
With this solution, Schaeffler successfully transformed how it communicates internally. The platform:
Bridges the gap between white-collar and shop floor teams
Creates a central communication hub tailored for every employee
Provides ongoing insight into employee engagement and content reach
Sets a model for secure, mobile-first internal platforms in industrial environments
Most importantly, it shows that digital tools—when thoughtfully designed—can humanize communication, empower employees, and bring a company closer together.
This project highlights the power of digital inclusion. By meeting employees where they already are—on WeChat—and delivering a solution designed with security, simplicity, and scalability, the brand now speaks with one voice across every level of the organization.
Inclusive Internal Communication:
Private WeChat-based platform to connect Schaeffler’s office and shop floor employees, enabling real-time updates and access to cultural and strategic content.
Employee-Only Access & Data Privacy:
Secured for internal use only, with strict controls on content sharing ensuring data confidentiality.
Engagement & Collaboration Features:
Interactive campaigns, employee stories, videos, and feedback mechanisms to foster community and cross-level engagement.
Practical Everyday Tools:
Utilities such as a company calendar, shuttle bus schedule, and daily canteen menu enhance the platform’s relevance.
In a manufacturing company as large and distributed as Schaeffler, keeping employees informed and engaged—especially those on the factory floor—can be a real challenge. With thousands of team members spread across offices and production units in China, the need for a unified, accessible, and private communication platform became increasingly clear.
That’s where Fugu stepped in. Partnering with Schaeffler, we developed a dedicated WeChat Account tailored for internal communications—one that not only respects data privacy, but also builds culture, improves transparency, and makes every employee feel connected to the company’s mission.
More than half of Schaeffler’s employees in China work in production environments with limited access to traditional communication channels like intranet or email. This created a communication gap between corporate offices and the shop floor—resulting in delays, disengagement, and a lack of visibility into company culture and direction.
Schaeffler’s leadership identified a few key goals:
Recognizing WeChat’s widespread adoption among Chinese users, Fugumobile leveraged the platform’s infrastructure to build a secure, company-exclusive WeChat Account for Schaeffler’s internal communication needs.
This wasn’t a repurposed marketing tool—it was designed from the ground up for internal use only, with functionality built specifically for the needs of both office and shop floor employees.
A top priority was privacy and control. The WeChat Account is:
An exception was made for location information, which can be shared externally for practical reasons such as visitor coordination.
The account serves as a go-to destination for all internal updates, including:
These updates ensure employees across all levels stay aligned with company goals and values.
Beyond content broadcasting, the platform includes tools that promote dialogue and connection:
This fosters a culture of involvement, making every employee feel seen and heard.
To encourage regular usage, we integrated features that support daily routines:
These practical additions reinforce the idea that the platform is both useful and relevant in employees’ everyday lives.
With this solution, Schaeffler successfully transformed how it communicates internally. The platform:
Bridges the gap between white-collar and shop floor teams
Creates a central communication hub tailored for every employee
Provides ongoing insight into employee engagement and content reach
Sets a model for secure, mobile-first internal platforms in industrial environments
Most importantly, it shows that digital tools—when thoughtfully designed—can humanize communication, empower employees, and bring a company closer together.
This project highlights the power of digital inclusion. By meeting employees where they already are—on WeChat—and delivering a solution designed with security, simplicity, and scalability, the brand now speaks with one voice across every level of the organization.
