Anchor Kids

The superpowers of speed, creativity, strength, intelligence & empathy differentiated the 5 superheroes who protected the magical land of Milktopia.

Anchor launched a milk range, targeted at young Kids across their key markets of Indonesia, Malaysia and Sri Lanka. In order to promote the new product range they had created 5 super heroes with powers to highlight products benefits.

Fugumobile brought these characters to life through a series of H5 games, conceptualized, designed and developed by us.

The games were playable on the Anchor Kids campaign site with a leader board for each country.

Additionally, we also produced promotion videos of the characters to be used by each country, across their digital assets.