Fugumobile manages LEAR’s social media platforms and is also responsible for the development and management of the LEAR website and WeChat platform. Key services provided include-
- Content development
Creation of regular content articles that are sent out to followers of the Lear service account. This content spans a range of topics from corporate news, events, staff activities, technology and product, festivals and campaign articles.
- Activation campaigns
Marketing and festival based campaign creation and execution.
Campaign performance measuring and fine tuning.
Using the FUGU CRM platform to personalize the user lifecycle journey for O2O campaigns, dynamic menus, custom push messages and targeted content as well as user tagging and grouping.
- Reporting and analysis