STRATEGY & CONSULTING: As a key digital partner to Playmobil, Fugumobile provides strategy and consulting for  market launch which include Competitors study, Market Research, Brand positioning, Messaging architecture, Persona profiles, go-to Market strategy with channel recommendation and Media plan.

Ecommerce Store:

Development and management of their store including integration with  ERP, warehouse system, order management and logistics system.

MEMBERSHIP & LOYALTY PROGRAM:  Playmobil offers tiered membership to their users with exclusive benefits and offers. The membership and loyalty program will be extended to Playmobil Experience Center.

SOCIAL MEDIA CAMPAIGNS: Conceptualization, design and execution of campaigns on social media.

SOCIAL MEDIA CONTENT MANAGEMENT: Original and curated content articles published and pushed on a weekly basis to the community.

CRM PROGRAM: Personalizing the user lifecycle journey with dynamic menus, custom push messages and targeted content.

DIGITAL INTERACTION AT THE EXPERIENCE CENTER: Touch screen based and Gesture controlled interactions at various “Point of Emotions (POEs)” at the retail outlet of Playmobil.