To promote Levi's Double Stitch jeans and provide a little bit of fun for users, we developed an HTML5 based WeChat game that tied in closely with the Levi's brand story and image.

Users needed to control their character to run free across building tops ‘Double Stitch’ style and build up a high score.

A leaderboard showcased the top 10 participants.

Addition product information was also available through this mobile game.