Career Site: Developed and manage a responsive, multi-access careers site integrated with Big Red Sky.

 

Lead Gen & SEO: Candidate sign-up tools and manage ongoing SEO.

 

Social Media: Manage social content and reporting for DCI on key Chinese and international platforms.

 

Media Campaign: Ran “Live Worldwise” campaign globally to boost brand awareness and drive leads.

Introduction

Dulwich College International (DCI), part of the Education in Motion (EIM) group, is a global network of leading international schools. With a vision to recruit passionate educators aligned with their “Live Worldwise” philosophy, DCI sought a refreshed digital presence that could serve as a seamless entry point for candidates while enhancing their brand globally.

Fugumobile partnered with DCI to design and develop a modern, responsive Careers Website, along with managing their social media presence and leading a multi-platform global media campaign. This case study outlines our integrated approach to digital strategy, execution, and ongoing engagement.

Challenge

DCI needed a centralized digital solution to:

  • Represent career opportunities across their entire network of schools.
  • Integrate with existing HR systems to avoid workflow disruptions.
  • Engage high-quality candidates locally and globally.
  • Elevate brand perception through digital media.
  • Maintain a consistent voice across platforms in both English and Chinese.

Our Approach

Building a Future-Ready Careers Platform

We began by designing a responsive website dedicated to careers at Dulwich. The site catered to users across devices and geographies, offering an intuitive interface to explore roles and learn about the organization.

 

Key features included:

  • Integration with Big Red Sky, DCI’s HR platform, ensuring job listings and applications remained within existing systems.
  • A custom-built CMS, giving multi-access control to individual schools and HR teams, ensuring autonomy while maintaining brand consistency.
  • A “Stay Updated” lead generation module, allowing prospective candidates to register interest and receive tailored job alerts via integrated email marketing tools.

 

This approach streamlined the recruitment journey and positioned Dulwich as a progressive and well-organized employer.

To enhance discoverability and build long-term traction, we implemented:

  • On-site SEO best practices, including structured data, mobile optimization, and keyword targeting.
  • Ongoing SEO services, including content recommendations and analytics tracking.
  • A conversion-focused lead capture system, supporting ongoing recruitment efforts and nurturing potential candidates.

 

This not only attracted more qualified traffic but also created a growing candidate pipeline for future openings.

Fugumobile has managed the social media platforms for DCI and EIM across WeChat, Facebook, LinkedIn & Instagram.

 

Our retainer service includes:

  • Bilingual copywriting (English and Simplified Chinese)
  • Article and banner design
  • Weekly content calendars
  • Data collection and analytics reporting

 

This holistic social media management ensures consistency, relevance, and engagement with audiences ranging from teachers and parents to alumni and education professionals.

To amplify brand visibility, we launched the “Live Worldwise” media campaign across China and global markets.

 

The campaign:

  • Targeted students, parents, educators, and staff.
  • Promoted the DCI philosophy of nurturing global citizens who make a positive impact.
  • Included platforms such as Google, Meta (Facebook/Instagram), Twitter, LinkedIn, Quora, and WeChat.
  • Covered media planning, creative development, implementation, and real-time reporting.

 

The campaign effectively communicated Dulwich’s unique educational approach while driving traffic to both the corporate site and career portals.

Impact & Results

A modernized digital experience aligned with Dulwich’s educational mission.

Centralized content and user-friendly recruitment workflows.

Strengthened global brand presence across web and social platforms.

A growing pool of engaged and qualified candidates.

Positive feedback from HR stakeholders across the Dulwich network.

Conclusion

Our work with Dulwich College International showcases how a unified digital strategy can enhance employer branding, streamline recruitment, and elevate global awareness. By integrating content, design, technology, and media, we helped DCI tell a compelling story to the educators of tomorrow.

Career Site:

Developed and manage a responsive, multi-access careers site integrated with Big Red Sky.

Lead Gen & SEO:

Candidate sign-up tools and manage ongoing SEO.

Social Media:

Manage social content and reporting for DCI on key Chinese and international platforms.

Media Campaign:

Ran “Live Worldwise” campaign globally to boost brand awareness and drive leads.

Introduction

Dulwich College International (DCI), part of the Education in Motion (EIM) group, is a global network of leading international schools. With a vision to recruit passionate educators aligned with their “Live Worldwise” philosophy, DCI sought a refreshed digital presence that could serve as a seamless entry point for candidates while enhancing their brand globally.

Fugumobile partnered with DCI to design and develop a modern, responsive Careers Website, along with managing their social media presence and leading a multi-platform global media campaign. This case study outlines our integrated approach to digital strategy, execution, and ongoing engagement.

Challenge

DCI needed a centralized digital solution to:

  • Represent career opportunities across their entire network of schools.
  • Integrate with existing HR systems to avoid workflow disruptions.
  • Engage high-quality candidates locally and globally.
  • Elevate brand perception through digital media.
  • Maintain a consistent voice across platforms in both English and Chinese.

Our Approach

Building a Future-Ready Careers Platform

We began by designing a responsive website dedicated to careers at Dulwich. The site catered to users across devices and geographies, offering an intuitive interface to explore roles and learn about the organization.

Key features included:

  • Integration with Big Red Sky, DCI’s HR platform, ensuring job listings and applications remained within existing systems.
  • A custom-built CMS, giving multi-access control to individual schools and HR teams, ensuring autonomy while maintaining brand consistency.
  • A “Stay Updated” lead generation module, allowing prospective candidates to register interest and receive tailored job alerts via integrated email marketing tools.

This approach streamlined the recruitment journey and positioned Dulwich as a progressive and well-organized employer.

To enhance discoverability and build long-term traction, we implemented:

  • On-site SEO best practices, including structured data, mobile optimization, and keyword targeting.
  • Ongoing SEO services, including content recommendations and analytics tracking.
  • A conversion-focused lead capture system, supporting ongoing recruitment efforts and nurturing potential candidates.

This not only attracted more qualified traffic but also created a growing candidate pipeline for future openings.

Fugumobile has managed the social media platforms for DCI and EIM across WeChat, Facebook, LinkedIn & Instagram.

 

Our retainer service includes:

  • Bilingual copywriting (English and Simplified Chinese)
  • Article and banner design
  • Weekly content calendars
  • Data collection and analytics reporting

 

This holistic social media management ensures consistency, relevance, and engagement with audiences ranging from teachers and parents to alumni and education professionals.

To amplify brand visibility, we launched the “Live Worldwise” media campaign across China and global markets.

The campaign:

  • Targeted students, parents, educators, and staff.
  • Promoted the DCI philosophy of nurturing global citizens who make a positive impact.
  • Included platforms such as Google, Meta (Facebook/Instagram), Twitter, LinkedIn, Quora, and WeChat.
  • Covered media planning, creative development, implementation, and real-time reporting.

The campaign effectively communicated Dulwich’s unique educational approach while driving traffic to both the corporate site and career portals.

Impact & Results

A modernized digital experience aligned with Dulwich’s educational mission.

Centralized content and user-friendly recruitment workflows.

Strengthened global brand presence across web and social platforms.

A growing pool of engaged and qualified candidates.

Positive feedback from HR stakeholders across the Dulwich network.

Conclusion

Our work with Dulwich College International showcases how a unified digital strategy can enhance employer branding, streamline recruitment, and elevate global awareness. By integrating content, design, technology, and media, we helped DCI tell a compelling story to the educators of tomorrow.

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