End-to-End Digital Ecosystem: Comprehensive digital platform, including a member app with features like face recognition, locker access, fitness data tracking, and in-app purchases.
WeChat Mini Program: Enabled membership purchases, trial bookings, and e-contracts with integrated payments.
Sales & CRM Tools: QR-based sales incentives and personalized CRM via WeChat.
Member Engagement: WeChat for lifecycle messaging, surveys, and content personalization.
UFC Fit, the fitness arm of the globally renowned Ultimate Fighting Championship (UFC), is not just another gym—it’s a movement blending combat sports DNA with modern fitness innovation. With a strong global presence, UFC Fit entered the Chinese market looking to deliver a digitally enhanced, immersive fitness experience tailored to the expectations of modern Chinese consumers.
To make this vision a reality, Fugu partnered with UFC Fit to design and implement a comprehensive digital fitness platform—from pre-sales to in-gym experiences and member lifecycle management.
Entering the Chinese market posed unique challenges for UFC Fit:
At the core of UFC Fit’s digital ecosystem is a cloud-based member app, designed to provide members with convenience, personalization, and performance tracking. Key features include:
By integrating fitness tracking and member convenience into one interface, the app becomes more than just a digital pass—it’s a personal fitness hub.
Understanding the importance of WeChat in China’s digital landscape, we built a robust WeChat Mini Program that supports both pre-sales and early engagement:
This streamlined pre-sales experience supports conversion and drives early engagement, even before users step into a UFC Fit facility.
To empower UFC Fit’s sales team and boost lead conversion, we created a customized incentive program and companion tools:
This system not only motivates the sales force but also ensures all activities are recorded and measurable for performance tracking.
Our Social CRM strategy focused on delivering relevant and timely content across the member journey:
Our final goal was to ensure that members not only joined but also stayed engaged and motivated. Key lifecycle touchpoints included:
The combined efforts led to the creation of a fully integrated digital environment that elevated the UFC Fit experience in China:
Seamless member onboarding and gym access.
Increased pre-sale conversions through a WeChat-first approach.
Efficient, trackable sales operations.
Personalized engagement that supports loyalty and retention.
By fusing technology, fitness, and personalization, UFC Fit now stands as a model for how global fitness brands can adapt and thrive in the Chinese market.
The UFC Fit case study demonstrates how digital transformation in the fitness industry goes beyond apps and automation—it’s about crafting a journey that resonates with users. With a mix of smart tech, local integration, and customer-centric thinking, Fugumobile helped UFC Fit redefine the gym experience for a new generation of fitness enthusiasts in China.
End-to-End Digital Ecosystem:
Comprehensive digital platform, including a member app with features like face recognition, locker access, fitness data tracking, and in-app purchases.
WeChat Mini Program:
Enabled membership purchases, trial bookings, and e-contracts with integrated payments.
Sales & CRM Tools:
QR-based sales incentives and personalized CRM via WeChat.
Member Engagement:
WeChat for lifecycle messaging, surveys, and content personalization.
UFC Fit, the fitness arm of the globally renowned Ultimate Fighting Championship (UFC), is not just another gym—it’s a movement blending combat sports DNA with modern fitness innovation. With a strong global presence, UFC Fit entered the Chinese market looking to deliver a digitally enhanced, immersive fitness experience tailored to the expectations of modern Chinese consumers.
To make this vision a reality, Fugumobile partnered with UFC Fit to design and implement a comprehensive digital ecosystem—from pre-sales to in-gym experiences and member lifecycle management.
Entering the Chinese market posed unique challenges for UFC Fit:
At the core of UFC Fit’s digital ecosystem is a cloud-based member app, designed to provide members with convenience, personalization, and performance tracking. Key features include:
By integrating fitness tracking and member convenience into one interface, the app becomes more than just a digital pass—it’s a personal fitness hub.
Understanding the importance of WeChat in China’s digital landscape, we built a robust WeChat Mini Program that supports both pre-sales and early engagement:
This streamlined pre-sales experience supports conversion and drives early engagement, even before users step into a UFC Fit facility.
To empower UFC Fit’s sales team and boost lead conversion, we created a customized incentive program and companion tools:
This system not only motivates the sales force but also ensures all activities are recorded and measurable for performance tracking.
Our Social CRM strategy focused on delivering relevant and timely content across the member journey:
Our final goal was to ensure that members not only joined but also stayed engaged and motivated. Key lifecycle touchpoints included:
The combined efforts led to the creation of a fully integrated digital environment that elevated the UFC Fit experience in China:
Seamless member onboarding and gym access.
Increased pre-sale conversions through a WeChat-first approach.
Efficient, trackable sales operations.
Personalized engagement that supports loyalty and retention.
By fusing technology, fitness, and personalization, UFC Fit now stands as a model for how global fitness brands can adapt and thrive in the Chinese market.
The UFC Fit case study demonstrates how digital transformation in the fitness industry goes beyond apps and automation—it’s about crafting a journey that resonates with users. With a mix of smart tech, local integration, and customer-centric thinking, Fugumobile helped UFC Fit redefine the gym experience for a new generation of fitness enthusiasts in China.
