Unified Digital Presence: Consolidated Testo’s five business unit WeChat accounts into a single corporate account, streamlining user management and engagement across key industries.
Targeted Content Delivery: Customized user journeys and content streams were developed based on user interests in sectors like pharma, food, and HVAC.
Lead Generation & Lifecycle Management: Collected demo, warranty, and distributor requests, directing them to relevant teams via a central dashboard.
Analytics-Driven Optimization: A robust dashboard tracked content performance and lead sources to optimize outreach and engagement.
In a country where business and communication are increasingly driven by mobile platforms, brands operating in China must go beyond having a digital presence — they need to deliver relevance, speed, and personalization at scale. For Testo, a global leader in precision measurement instruments, WeChat offered immense potential. But fragmented channels and siloed communication were limiting that potential.
To stay ahead in highly specialized industries like pharmaceuticals, food safety, and HVAC, Testo partnered with Fugu to reimagine its WeChat presence. The result: a centralized, data-driven, and user-tailored platform that not only streamlined operations but also deepened customer engagement across all business units.
Testo initially operated five separate WeChat Official Accounts, each aligned with a specific business unit. While this structure provided a degree of specialization, it created major challenges:
More importantly, customers interacting with multiple sectors (e.g., food safety and pharma) had to follow different accounts, diluting their overall brand experience.
Testo needed a solution that could centralize operations without compromising on relevance or vertical-specific messaging.
Fugumobile led the transformation by consolidating Testo’s fragmented accounts into a single, corporate-level WeChat Official Account. This served as the foundation for a streamlined digital ecosystem, enabling smart segmentation, flexible content delivery, and scalable lead capture.
Users were guided through a custom onboarding flow, selecting the industry they work in — pharma, food, HVAC, retail, etc. This information was used to tag users and curate relevant content streams.
Articles, case studies, and product updates were segmented by interest, ensuring each user received content that matched their field and usage context.
The platform captured leads for a variety of touchpoints — demo requests, warranty extensions, product support, and distributor applications — and routed them automatically to the relevant internal teams for follow-up.
A custom-built interface ensured an intuitive, mobile-first experience, making it easy for users to explore products, watch tutorial videos, or participate in promotions without leaving the platform.
With the new unified WeChat platform in place, Testo could now access consolidated, analytics-driven insights to guide ongoing optimization. The Backend Dashboard Provided:
This data not only improved the marketing team’s ability to refine content, but also equipped sales teams with better-qualified leads and context-rich interactions.
The project delivered meaningful improvements in both internal efficiency and customer-facing performance:
Unified Brand Voice across industries while preserving vertical-specific communication
Reduced content duplication and streamlined campaign rollout processes
Higher user engagement due to personalized content and easy navigation
Improved lead quality with clear tagging and request routing
Actionable insights to shape future content and campaign strategies
By merging business functionality with user-centric design, the new platform positioned Testo to better serve its Chinese customer base — and act faster on every interaction.
In a market like China, WeChat isn’t just a communication channel — it’s a full-service ecosystem. By consolidating their presence and enhancing personalization, Testo turned a fragmented system into a strategic engagement hub.
Unified Digital Presence:
Consolidated Testo’s five business unit WeChat accounts into a single corporate account, streamlining user management and engagement across key industries.
Targeted Content Delivery:
Customized user journeys and content streams were developed based on user interests in sectors like pharma, food, and HVAC.
Lead Generation & Lifecycle Management:
Collected demo, warranty, and distributor requests, directing them to relevant teams via a central dashboard.
Analytics-Driven Optimization:
A robust dashboard tracked content performance and lead sources to optimize outreach and engagement.
In a country where business and communication are increasingly driven by mobile platforms, brands operating in China must go beyond having a digital presence — they need to deliver relevance, speed, and personalization at scale. For Testo, a global leader in precision measurement instruments, WeChat offered immense potential. But fragmented channels and siloed communication were limiting that potential.
To stay ahead in highly specialized industries like pharmaceuticals, food safety, and HVAC, Testo partnered with Fugu to reimagine its WeChat presence. The result: a centralized, data-driven, and user-tailored platform that not only streamlined operations but also deepened customer engagement across all business units.
Testo initially operated five separate WeChat Official Accounts, each aligned with a specific business unit. While this structure provided a degree of specialization, it created major challenges:
More importantly, customers interacting with multiple sectors (e.g., food safety and pharma) had to follow different accounts, diluting their overall brand experience.
Testo needed a solution that could centralize operations without compromising on relevance or vertical-specific messaging.
Fugumobile led the transformation by consolidating Testo’s fragmented accounts into a single, corporate-level WeChat Official Account. This served as the foundation for a streamlined digital ecosystem, enabling smart segmentation, flexible content delivery, and scalable lead capture.
Users were guided through a custom onboarding flow, selecting the industry they work in — pharma, food, HVAC, retail, etc. This information was used to tag users and curate relevant content streams.
Articles, case studies, and product updates were segmented by interest, ensuring each user received content that matched their field and usage context.
The platform captured leads for a variety of touchpoints — demo requests, warranty extensions, product support, and distributor applications — and routed them automatically to the relevant internal teams for follow-up.
A custom-built interface ensured an intuitive, mobile-first experience, making it easy for users to explore products, watch tutorial videos, or participate in promotions without leaving the platform.
With the new unified WeChat platform in place, Testo could now access consolidated, analytics-driven insights to guide ongoing optimization. The Backend Dashboard Provided:
This data not only improved the marketing team’s ability to refine content, but also equipped sales teams with better-qualified leads and context-rich interactions.
The project delivered meaningful improvements in both internal efficiency and customer-facing performance:
Unified Brand Voice across industries while preserving vertical-specific communication
Reduced content duplication and streamlined campaign rollout processes
Higher user engagement due to personalized content and easy navigation
Improved lead quality with clear tagging and request routing
Actionable insights to shape future content and campaign strategies
By merging business functionality with user-centric design, the new platform positioned Testo to better serve its Chinese customer base — and act faster on every interaction.
In a market like China, WeChat isn’t just a communication channel — it’s a full-service ecosystem. By consolidating their presence and enhancing personalization, Testo turned a fragmented system into a strategic engagement hub.
