Multi-brand Website Management: Maintain 50+ websites across 15 Southeast Asian markets for 8 Stellantis brands (e.g., Jeep, Fiat, Dodge) via Adobe Experience Manager (AEM).
Integrated CRM and Campaign Automation: Custom Hubspot forms and automated EDMs support lead generation and local EDM campaigns — currently managing 90+ active EDMs.
Localized SEO Management: Ongoing SEO efforts include audits, metadata setup, and localized content creation.
Custom Component and Feature Development: Develop interactive website features like car configurators, countdowns, and side menus.
As the automotive industry continues to transform through digital innovation, global brands are tasked with delivering not only consistent experiences but also relevant, localized engagement across diverse regions. This becomes especially critical in rapidly growing and fragmented markets like Southeast Asia.
Stellantis, the multinational automotive powerhouse behind brands such as Jeep, Fiat, Dodge, and Alfa Romeo, faced exactly this challenge. With eight brands active across 15 ASEAN markets and a portfolio of more than 50 websites to manage, Stellantis partnered with Fugu to support large-scale operations while enabling market-specific customization.
Stellantis needed to create a unified yet flexible digital presence in a region marked by linguistic, cultural, and infrastructural diversity. Several key challenges emerged:
Each brand had its own identity, target audience, and product offerings. Coordinating content, design, and updates across 50+ websites in different languages required a reliable system and team.
While brand consistency was important, local marketing teams needed the autonomy to run region-specific promotions, reflect localized product availability, and tailor communication styles.
Lead capture forms were inconsistent across sites, and there was no centralized mechanism for automating follow-ups or supporting sales teams across regions.
Many sites lacked proper metadata structures, keyword targeting, or localized copy, leading to underperformance in search rankings for brand and location-specific queries.
Fugumobile implemented a strategic, multi-layered approach to resolve these challenges while future-proofing Stellantis’ digital operations across ASEAN.
Fugumobile maintained and developed all websites across the ASEAN region using AEM, enabling:
Regular tasks included new product launches, design refreshes, homepage content updates, and dealer campaign support—all tailored to each market’s requirements.
To streamline engagement and sales readiness, Fugumobile embedded customized Hubspot forms across all sites. Key features:
This eliminated the gap between web engagement and dealer response, creating a smoother conversion funnel.
Recognizing that SEO performance is critical in customer discovery, Fugumobile executed a full-spectrum SEO strategy:
In a single quarter alone, 500 pages were optimized, leading to significant gains in search visibility.
To support user engagement and visual storytelling, Fugumobile created a suite of functional components:
These tools brought modern interactivity to the user experience while maintaining technical integrity across all sites.
In response to Fiat New Zealand’s request, Fugumobile built a bespoke OCR (Optical Character Recognition) system to streamline the warranty claim process. The automated flow:
This use of OCR reduced manual intervention and improved accuracy and turnaround time.
The partnership between Stellantis ASEAN and Fugumobile produced results across multiple dimensions:
50+ websites are now maintained with faster rollout cycles, aligned with brand and market needs.
Real-time CRM integration and email automation improved response time and lead quality, supporting local sales efforts more effectively.
Optimized metadata and localized content led to significantly better Google rankings, especially for localized brand searches (e.g., “Jeep Thailand”).
Rich, interactive UX elements elevated the browsing and configurator experience for users across mobile and desktop.
The Fiat NZ OCR workflow stands as a strong example of digitizing legacy processes for better customer service and internal efficiency.
The Stellantis ASEAN digital transformation journey showcases the power of localization, system integration, and consistent innovation in achieving regional success. Through its collaboration with Fugu, Stellantis was able to unify its digital operations across diverse markets while empowering local teams to execute campaigns, launch models, and serve customers more effectively.
Multi-brand Website Maintenance:
Maintain 50+ websites across 15 Southeast Asian markets for 8 Stellantis brands (e.g., Jeep, Fiat, Dodge) via Adobe Experience Manager (AEM).
Integrated CRM and Campaign Automation:
Custom Hubspot forms and automated EDMs support lead generation and local EDM campaigns — currently managing 90+ active EDMs.
Localized SEO Management:
Ongoing SEO efforts include audits, metadata setup, and localized content creation.
Custom Component and Feature Development:
Develop interactive website features like car configurators, countdowns, and side menus.
As the automotive industry continues to transform through digital innovation, global brands are tasked with delivering not only consistent experiences but also relevant, localized engagement across diverse regions. This becomes especially critical in rapidly growing and fragmented markets like Southeast Asia.
Stellantis, the multinational automotive powerhouse behind brands such as Jeep, Fiat, Dodge, and Alfa Romeo, faced exactly this challenge. With eight brands active across 15 ASEAN markets and a portfolio of more than 50 websites to manage, Stellantis partnered with Fugu to support large-scale operations while enabling market-specific customization.
Stellantis needed to create a unified yet flexible digital presence in a region marked by linguistic, cultural, and infrastructural diversity. Several key challenges emerged:
Each brand had its own identity, target audience, and product offerings. Coordinating content, design, and updates across 50+ websites in different languages required a reliable system and team.
While brand consistency was important, local marketing teams needed the autonomy to run region-specific promotions, reflect localized product availability, and tailor communication styles.
Lead capture forms were inconsistent across sites, and there was no centralized mechanism for automating follow-ups or supporting sales teams across regions.
Many sites lacked proper metadata structures, keyword targeting, or localized copy, leading to underperformance in search rankings for brand and location-specific queries.
Fugumobile implemented a strategic, multi-layered approach to resolve these challenges while future-proofing Stellantis’ digital operations across ASEAN.
Fugumobile maintained and developed all websites across the ASEAN region using AEM, enabling:
Regular tasks included new product launches, design refreshes, homepage content updates, and dealer campaign support—all tailored to each market’s requirements.
To streamline engagement and sales readiness, Fugumobile embedded customized Hubspot forms across all sites. Key features:
This eliminated the gap between web engagement and dealer response, creating a smoother conversion funnel.
Recognizing that SEO performance is critical in customer discovery, Fugumobile executed a full-spectrum SEO strategy:
In a single quarter alone, 500 pages were optimized, leading to significant gains in search visibility.
To support user engagement and visual storytelling, Fugumobile created a suite of functional components:
These tools brought modern interactivity to the user experience while maintaining technical integrity across all sites.
In response to Fiat New Zealand’s request, Fugumobile built a bespoke OCR (Optical Character Recognition) system to streamline the warranty claim process. The automated flow:
This use of OCR reduced manual intervention and improved accuracy and turnaround time.
The partnership between Stellantis ASEAN and Fugumobile produced results across multiple dimensions:
50+ websites are now maintained with faster rollout cycles, aligned with brand and market needs.
Real-time CRM integration and email automation improved response time and lead quality, supporting local sales efforts more effectively.
Optimized metadata and localized content led to significantly better Google rankings, especially for localized brand searches (e.g., “Jeep Thailand”).
Rich, interactive UX elements elevated the browsing and configurator experience for users across mobile and desktop.
The Fiat NZ OCR workflow stands as a strong example of digitizing legacy processes for better customer service and internal efficiency.
The Stellantis ASEAN digital transformation journey showcases the power of localization, system integration, and consistent innovation in achieving regional success. Through its collaboration with Fugu, Stellantis was able to unify its digital operations across diverse markets while empowering local teams to execute campaigns, launch models, and serve customers more effectively.
