Enhanced Client Experience: The BAM app provides boutique managers with a curated, brand-consistent catalogue to present watches to VIP clients.
Personalized & Professional Output: Managers can generate personalized PDFs or WeChat posters using pre-approved assets and messaging controlled via HQ CMS.
Centralized Content Control: A dedicated CMS allows HQ to manage listings, language, and user access, ensuring consistent global presentation while enabling region-specific updates.
Data-Driven Insights: Firebase analytics track usage, shares, and device data down to the boutique manager level to guide updates and improvements.
In the world of haute horology, every detail matters — from the craftsmanship of the timepiece to the quality of interaction with a client. For Roger Dubuis, a luxury watchmaker renowned for its avant-garde designs and exclusivity, ensuring that each client experience reflects the brand’s prestige is non-negotiable.
Recognizing the need for a more refined and consistent way to communicate with their VIP clientele, Roger Dubuis launched the Boutique Assistant Manager (BAM) App — a bespoke enterprise tool designed to bring elegance, personalization, and efficiency to client engagement. Here’s how this digital initiative transformed boutique interactions while staying true to the brand’s DNA.
Before the BAM App, boutique managers often relied on personal smartphones to capture and share watch images with clients. This approach, while practical, lacked the polish expected from a luxury brand. Lighting, background, and messaging were inconsistent — and most importantly, unbranded. It diluted the client experience and made it difficult for Roger Dubuis HQ to maintain a standard of excellence across all boutique locations.
With a global clientele and a growing emphasis on digital-first experiences, the brand needed a solution that would:
Enter the BAM App — a beautifully designed iOS and web-based platform built specifically for Roger Dubuis boutique staff.
Each boutique assistant manager is given unique login credentials, with access managed centrally by the HQ team via a dedicated CMS. The app provides managers with a curated digital catalog of Roger Dubuis watches, loaded with high-resolution images, video content, technical specifications, and unique selling points — all aligned with the brand’s aesthetic.
Managers can quickly look up any timepiece to access detailed specifications, including movement type, number of pieces produced, and watch highlights.
A built-in tool lets managers add custom notes for clients, making every interaction feel tailored and thoughtful.
Managers can generate and share branded content as a high-quality PDF or WeChat-optimized poster.
The app supports multiple currencies and allows the display of prices with or without VAT, depending on region or client need.
At the heart of the BAM App’s efficiency is a dedicated Content Management System (CMS) operated by Roger Dubuis HQ and its tech partner. The CMS ensures all product listings, languages, and user permissions are tightly controlled and up to date.
Through the CMS, the HQ team can:
This structure ensures a consistent global experience, while allowing localized flexibility — a must for a brand operating in diverse markets.
To measure performance and drive continuous improvement, the BAM App is integrated with Firebase Analytics. Usage data is compiled into monthly reports for the HQ team, offering insights such as:
This data enables HQ to fine-tune content, track adoption, and plan app updates with confidence — especially when optimizing for older devices or less-engaged markets.
The BAM App has successfully bridged the gap between high-touch client service and modern digital presentation. Boutique managers are now equipped with a powerful tool that reflects the prestige of Roger Dubuis — all while enhancing efficiency and maintaining HQ control.
This initiative not only elevated the standard of VIP interactions but also laid a scalable foundation for future digital innovations within the brand’s global retail ecosystem.
In an age where personalization and consistency are equally valued, Roger Dubuis has demonstrated how digital tools can be harnessed to enhance — not replace — the human touch that defines luxury retail. The BAM App stands as a compelling example of how thoughtful, brand-led technology can enrich the client journey while empowering boutique teams.
Enhanced Client Experience:
The BAM app provides boutique managers with a curated, brand-consistent catalogue to present watches to VIP clients.
Personalized & Professional Output:
Managers can generate personalized PDFs or WeChat posters using pre-approved assets and messaging controlled via HQ CMS.
Centralized Content Control:
A dedicated CMS allows HQ to manage listings, language, and user access, ensuring consistent global presentation while enabling region-specific updates.
Data-Driven Insights:
Firebase analytics track usage, shares, and device data down to the boutique manager level to guide updates and improvements.
In the world of haute horology, every detail matters — from the craftsmanship of the timepiece to the quality of interaction with a client. For Roger Dubuis, a luxury watchmaker renowned for its avant-garde designs and exclusivity, ensuring that each client experience reflects the brand’s prestige is non-negotiable.
Recognizing the need for a more refined and consistent way to communicate with their VIP clientele, Roger Dubuis launched the Boutique Assistant Manager (BAM) App — a bespoke enterprise tool designed to bring elegance, personalization, and efficiency to client engagement. Here’s how this digital initiative transformed boutique interactions while staying true to the brand’s DNA.
Before the BAM App, boutique managers often relied on personal smartphones to capture and share watch images with clients. This approach, while practical, lacked the polish expected from a luxury brand. Lighting, background, and messaging were inconsistent — and most importantly, unbranded. It diluted the client experience and made it difficult for Roger Dubuis HQ to maintain a standard of excellence across all boutique locations.
With a global clientele and a growing emphasis on digital-first experiences, the brand needed a solution that would:
Enter the BAM App — a beautifully designed iOS and web-based platform built specifically for Roger Dubuis boutique staff.
Each boutique assistant manager is given unique login credentials, with access managed centrally by the HQ team via a dedicated CMS. The app provides managers with a curated digital catalog of Roger Dubuis watches, loaded with high-resolution images, video content, technical specifications, and unique selling points — all aligned with the brand’s aesthetic.
Managers can quickly look up any timepiece to access detailed specifications, including movement type, number of pieces produced, and watch highlights.
A built-in tool lets managers add custom notes for clients, making every interaction feel tailored and thoughtful.
Managers can generate and share branded content as a high-quality PDF or WeChat-optimized poster.
The app supports multiple currencies and allows the display of prices with or without VAT, depending on region or client need.
At the heart of the BAM App’s efficiency is a dedicated Content Management System (CMS) operated by Roger Dubuis HQ and its tech partner. The CMS ensures all product listings, languages, and user permissions are tightly controlled and up to date.
Through the CMS, the HQ team can:
This structure ensures a consistent global experience, while allowing localized flexibility — a must for a brand operating in diverse markets.
To measure performance and drive continuous improvement, the BAM App is integrated with Firebase Analytics. Usage data is compiled into monthly reports for the HQ team, offering insights such as:
This data enables HQ to fine-tune content, track adoption, and plan app updates with confidence — especially when optimizing for older devices or less-engaged markets.
The BAM App has successfully bridged the gap between high-touch client service and modern digital presentation. Boutique managers are now equipped with a powerful tool that reflects the prestige of Roger Dubuis — all while enhancing efficiency and maintaining HQ control.
This initiative not only elevated the standard of VIP interactions but also laid a scalable foundation for future digital innovations within the brand’s global retail ecosystem.
In an age where personalization and consistency are equally valued, Roger Dubuis has demonstrated how digital tools can be harnessed to enhance — not replace — the human touch that defines luxury retail. The BAM App stands as a compelling example of how thoughtful, brand-led technology can enrich the client journey while empowering boutique teams.
