Digital Platform Management: Managed LEAR’s WeChat platform, ensuring seamless content updates and technical maintenance.
Content & Campaign Execution: created and published articles covering corporate news, product updates, staff stories, and festivals.
CRM & Personalization: Utilized CRM to manage O2O campaigns with dynamic menus, personalized push notifications, user segmentation, and lifecycle targeting.
Analytics & Optimization: Delivered ongoing performance reports and insights to refine content strategies and improve campaign effectiveness.
In an ever evolving social media environment, even the most established global brands need local insight and execution to remain top-of-mind. LEAR Corporation, a Fortune 500 automotive technology leader, partnered with Fugu to build and manage a powerful WeChat presence that resonated with stakeholders—from customers to employees to industry partners.
LEAR, a global leader in automotive seating and e-systems, required a China-specific digital strategy that could:
Fugu deployed a comprehensive solution combining technical development, creative storytelling, and data-driven engagement tools.
Fugu led the development and ongoing management of LEAR’s WeChat platform, ensuring:
This centralized control enabled LEAR to maintain a unified brand voice while optimizing for local consumption habits.
Fugu produced regular WeChat articles tailored to LEAR’s diverse audience, including:
Each article was carefully designed to align with brand values while capturing user attention through mobile-optimized visuals and layouts.
To keep the content ecosystem vibrant and engaging, Fugu executes campaigns tied to seasonal festivals, internal events, and marketing themes.
Campaign services included:
These activations brought LEAR’s WeChat channel to life, turning passive followers into active participants.
Using our proprietary CRM, Fugumobile personalized the user journey through:
This enabled LEAR to manage relationships more effectively across user groups, from employees to external partners.
All campaigns and content performance are tracked and reported regularly. Fugu delivered:
This feedback loop ensures that LEAR’s digital communication strategy remains responsive, relevant, and impactful.
By managing LEAR’s WeChat ecosystem, website, and digital engagement tools, Fugu has helped transform static communication into a dynamic platform that drives connection, culture, and corporate visibility.
Digital Platform Management:
Managed LEAR’s WeChat platform, ensuring seamless content updates and technical maintenance.
Content & Campaign Execution:
created and published articles covering corporate news, product updates, staff stories, and festivals.
CRM & Personalization:
Utilized CRM to manage O2O campaigns with dynamic menus, personalized push notifications, user segmentation, and lifecycle targeting.
Analytics & Optimization:
Delivered ongoing performance reports and insights to refine content strategies and improve campaign effectiveness.
In an ever evolving social media environment, even the most established global brands need local insight and execution to remain top-of-mind. LEAR Corporation, a Fortune 500 automotive technology leader, partnered with Fugu to build and manage a powerful WeChat presence that resonated with stakeholders—from customers to employees to industry partners.
LEAR, a global leader in automotive seating and e-systems, required a China-specific digital strategy that could:
Fugu deployed a comprehensive solution combining technical development, creative storytelling, and data-driven engagement tools.
Fugu led the development and ongoing management of LEAR’s WeChat platform, ensuring:
This centralized control enabled LEAR to maintain a unified brand voice while optimizing for local consumption habits.
Fugu produced regular WeChat articles tailored to LEAR’s diverse audience, including:
Each article was carefully designed to align with brand values while capturing user attention through mobile-optimized visuals and layouts.
To keep the content ecosystem vibrant and engaging, Fugu executes campaigns tied to seasonal festivals, internal events, and marketing themes.
Campaign services included:
These activations brought LEAR’s WeChat channel to life, turning passive followers into active participants.
Using our proprietary CRM, Fugumobile personalized the user journey through:
This enabled LEAR to manage relationships more effectively across user groups, from employees to external partners.
All campaigns and content performance are tracked and reported regularly. Fugu delivered:
This feedback loop ensures that LEAR’s digital communication strategy remains responsive, relevant, and impactful.
By managing LEAR’s WeChat ecosystem, website, and digital engagement tools, Fugu has helped transform static communication into a dynamic platform that drives connection, culture, and corporate visibility.
