Anamorphic Billboards: 3D billboards featuring Ananya Panday showcased the lipstick in high-traffic areas of Mumbai and Bangalore.
CGI at Fashion Week: CGI content blended the product with Indian motifs at Lakmé Fashion Week to boost brand prestige.
Offline & Online Synergy: Combined DOOH impact with viral digital content for festive and wedding season engagement.
Product Focus: Highlighted the lipstick’s embossed texture to reinforce Lakmé’s premium image.
In a highly competitive beauty market where attention spans are fleeting and visual experiences drive purchase decisions, Lakmé, one of India’s leading cosmetics brands, took an innovative leap with the launch of its Rouge Bloom Collection. Collaborating with digital partner Fugu, Lakmé blended cutting-edge anamorphic 3D billboards and CGI storytelling to create a campaign that didn’t just showcase a product but redefined how beauty advertising is perceived in India.
With the festive and wedding season around the corner, Lakmé sought a breakthrough approach to introduce the Rouge Bloom Collection—particularly the Rouge Bloom Matte Lipstick with its distinctive embossed surface. The challenge was to cut through the visual clutter, captivate beauty enthusiasts, and elevate Lakmé’s image as an innovator in luxury cosmetics.
Fugu and Lakmé set out to craft a campaign that would not only engage on-ground audiences in key metros but also resonate across social and digital platforms. The strategy was two-pronged:
The first pillar of the campaign was the deployment of anamorphic 3D billboards in bustling urban centers like Mumbai and Bangalore. These billboards leveraged 3D illusion technology to make the Rouge Bloom Lipstick appear as though it was emerging from the screens, captivating the attention of commuters and passersby.
To amplify the visual experience, Lakmé’s brand ambassador Ananya Panday was seamlessly integrated into the animations. Her on-screen presence helped bridge the product with Lakmé’s aspirational brand narrative, leveraging her influence to pull in the beauty-conscious urban audience.
This immersive and hyper-realistic content was designed to spark curiosity and shareability. Indeed, social feeds lit up as viewers recorded and shared their own perspectives of the live 3D illusions.
Complementing the anamorphic activation, Lakmé rolled out CGI-driven storytelling as the grand finale of Lakmé Fashion Week—one of the most prestigious events in India’s fashion calendar. The CGI content featured intricate animations of the Rouge Bloom Lipstick set against iconic Indian visual motifs, blending tradition with modern luxury.
The lipstick became part of elaborate narratives symbolizing beauty, elegance, and empowerment—values at the core of the Lakmé brand. These assets were designed for digital virality, circulating across social media and lifestyle platforms and reinforcing Lakmé’s connection to fashion and innovation.
What set this campaign apart was not just the technology but the craftsmanship behind the content. Every detail—from the lipstick’s embossed textures to the flow of fabric-like visuals in CGI—was tailored to immerse audiences in the elegance of the Rouge Bloom Collection.
This approach ensured the campaign was not only visually stunning but also aligned with Lakmé’s positioning as a leader in premium beauty products.
The results were a testament to the power of blending DOOH (Digital Out-Of-Home) and CGI innovation:
The anamorphic billboards became a hot topic online, triggering widespread sharing and social engagement, particularly among beauty enthusiasts.
The CGI showcase at Lakmé Fashion Week elevated brand prestige, with content being widely circulated by fashion and beauty influencers.
Brand recall saw a significant boost during a key retail period, helping Lakmé maintain its edge in the high-stakes festive and wedding season.
Lakmé’s Rouge Bloom campaign signals a shift in how beauty brands can approach digital advertising in India. By investing in experiential storytelling through anamorphic and CGI innovations, Lakmé demonstrated that combining the physical and digital worlds can create a more engaging and emotionally resonant consumer journey.
Lakmé’s Rouge Bloom campaign, powered by anamorphic and CGI innovations from Fugu, redefined digital advertising by turning DOOH spaces into immersive brand experiences. The approach elevated product visibility and strengthened Lakmé’s position as a leader in beauty marketing, boosting consumer engagement and brand perception.
Anamorphic Billboards:
3D billboards featuring Ananya Panday showcased the lipstick in high-traffic areas of Mumbai and Bangalore.
CGI at Fashion Week:
CGI content blended the product with Indian motifs at Lakmé Fashion Week to boost brand prestige.
Offline & Online Synergy:
Combined DOOH impact with viral digital content for festive and wedding season engagement.
Product Focus:
Highlighted the lipstick’s embossed texture to reinforce Lakmé’s premium image.
In a highly competitive beauty market where attention spans are fleeting and visual experiences drive purchase decisions, Lakmé, one of India’s leading cosmetics brands, took an innovative leap with the launch of its Rouge Bloom Collection. Collaborating with digital partner Fugu, Lakmé blended cutting-edge anamorphic 3D billboards and CGI storytelling to create a campaign that didn’t just showcase a product but redefined how beauty advertising is perceived in India.
With the festive and wedding season around the corner, Lakmé sought a breakthrough approach to introduce the Rouge Bloom Collection—particularly the Rouge Bloom Matte Lipstick with its distinctive embossed surface. The challenge was to cut through the visual clutter, captivate beauty enthusiasts, and elevate Lakmé’s image as an innovator in luxury cosmetics.
Fugu and Lakmé set out to craft a campaign that would not only engage on-ground audiences in key metros but also resonate across social and digital platforms. The strategy was two-pronged:
The first pillar of the campaign was the deployment of anamorphic 3D billboards in bustling urban centers like Mumbai and Bangalore. These billboards leveraged 3D illusion technology to make the Rouge Bloom Lipstick appear as though it was emerging from the screens, captivating the attention of commuters and passersby.
To amplify the visual experience, Lakmé’s brand ambassador Ananya Panday was seamlessly integrated into the animations. Her on-screen presence helped bridge the product with Lakmé’s aspirational brand narrative, leveraging her influence to pull in the beauty-conscious urban audience.
This immersive and hyper-realistic content was designed to spark curiosity and shareability. Indeed, social feeds lit up as viewers recorded and shared their own perspectives of the live 3D illusions.
Complementing the anamorphic activation, Lakmé rolled out CGI-driven storytelling as the grand finale of Lakmé Fashion Week—one of the most prestigious events in India’s fashion calendar. The CGI content featured intricate animations of the Rouge Bloom Lipstick set against iconic Indian visual motifs, blending tradition with modern luxury.
The lipstick became part of elaborate narratives symbolizing beauty, elegance, and empowerment—values at the core of the Lakmé brand. These assets were designed for digital virality, circulating across social media and lifestyle platforms and reinforcing Lakmé’s connection to fashion and innovation.
What set this campaign apart was not just the technology but the craftsmanship behind the content. Every detail—from the lipstick’s embossed textures to the flow of fabric-like visuals in CGI—was tailored to immerse audiences in the elegance of the Rouge Bloom Collection.
This approach ensured the campaign was not only visually stunning but also aligned with Lakmé’s positioning as a leader in premium beauty products.
The results were a testament to the power of blending DOOH (Digital Out-Of-Home) and CGI innovation:
The anamorphic billboards became a hot topic online, triggering widespread sharing and social engagement, particularly among beauty enthusiasts.
The CGI showcase at Lakmé Fashion Week elevated brand prestige, with content being widely circulated by fashion and beauty influencers.
Brand recall saw a significant boost during a key retail period, helping Lakmé maintain its edge in the high-stakes festive and wedding season.
Lakmé’s Rouge Bloom campaign signals a shift in how beauty brands can approach digital advertising in India. By investing in experiential storytelling through anamorphic and CGI innovations, Lakmé demonstrated that combining the physical and digital worlds can create a more engaging and emotionally resonant consumer journey.
Lakmé’s Rouge Bloom campaign, powered by anamorphic and CGI innovations from Fugu, redefined digital advertising by turning DOOH spaces into immersive brand experiences. The approach elevated product visibility and strengthened Lakmé’s position as a leader in beauty marketing, boosting consumer engagement and brand perception.
