Collaborative Planning Tool: WeChat-based tool for students, parents, and agencies to jointly manage study abroad applications with deadlines, documents, fee tracking, and predictive planning support.
Expert & Agency Ecosystem: Platform featuring verified experts and agencies, enabling users to follow, connect, and receive guidance, with leads matched and routed via a predictive algorithm.
University & Content Repository: Detailed listings of universities, courses, and deadlines, supported by weekly WeChat articles and system-personalized communication across the user journey.
Social CRM & Personalization: Segmented messaging, dynamic QR code tracking, and interface customization based on user type to ensure a tailored and seamless experience.
Studying abroad is one of the most significant decisions a student—and their family—can make. Yet, the journey is often filled with uncertainty: researching universities, understanding visa requirements, tracking deadlines, and finding trustworthy advisors. Recognizing these challenges, HSBC partnered with Fugu to build a digital solution designed specifically for the Chinese market.
The result? 留学蜂 (Study Abroad Bee)—a WeChat-based ecosystem offering collaborative planning, verified guidance, and personalized content to support students, parents, agents, and education experts throughout the overseas study application process.
For many families in China, the study abroad journey involves multiple stakeholders—students, parents, agencies, and education advisors. Each has different priorities and access to information. There was a clear need for a centralized, reliable, and interactive platform that could:
Fugu developed and launched HSBC 留学蜂, leveraging the power and familiarity of WeChat to offer a full-featured platform that supports users throughout their entire study abroad journey.
At the heart of the platform is a collaborative planning tool that helps students:
This tool eliminated the guesswork and improves communication among all parties involved.
A unique feature of 留学蜂 is its curated community of experts and agencies:
Leads generated from student interest are passed directly to agencies via the platform, turning engagement into conversion in a trusted, transparent way.
To support student decision-making, the platform features a comprehensive database of universities, each with detailed course listings, application requirements, and submission guidelines.
Meanwhile, Fugu powered ongoing content marketing through:
This ensured that each user received the most relevant information at every stage of the journey.
Using CRM, HSBC delivers a deeply personalized experience, including:
This CRM infrastructure ensured that users felt supported from their first visit to their final university decision.
The HSBC 留学蜂 platform, developed by Fugu, demonstrated how WeChat could be transformed into a powerful tool for decision-making, collaboration, and long-term user engagement. By combining strategic consulting, technical development, and CRM expertise, Fugu helped HSBC provide value far beyond banking—building a trusted digital platform that empowers families to make better-informed decisions about their children’s futures.
Collaborative Planning Tool:
WeChat-based tool for students, parents, and agencies to jointly manage study abroad applications with deadlines, documents, fee tracking, and predictive planning support.
Expert & Agency Ecosystem:
Platform featuring verified experts and agencies, enabling users to follow, connect, and receive guidance, with leads matched and routed via a predictive algorithm.
University & Content Repository:
Detailed listings of universities, courses, and deadlines, supported by weekly WeChat articles and system-personalized communication across the user journey.
Social CRM & Personalization:
Segmented messaging, dynamic QR code tracking, and interface customization based on user type to ensure a tailored and seamless experience.
Studying abroad is one of the most significant decisions a student—and their family—can make. Yet, the journey is often filled with uncertainty: researching universities, understanding visa requirements, tracking deadlines, and finding trustworthy advisors. Recognizing these challenges, HSBC partnered with Fugu to build a digital solution designed specifically for the Chinese market.
The result? 留学蜂 (Study Abroad Bee)—a WeChat-based ecosystem offering collaborative planning, verified guidance, and personalized content to support students, parents, agents, and education experts throughout the overseas study application process.
For many families in China, the study abroad journey involves multiple stakeholders—students, parents, agencies, and education advisors. Each has different priorities and access to information. There was a clear need for a centralized, reliable, and interactive platform that could:
Fugu developed and launched HSBC 留学蜂, leveraging the power and familiarity of WeChat to offer a full-featured platform that supports users throughout their entire study abroad journey.
At the heart of the platform is a collaborative planning tool that helps students:
This tool eliminated the guesswork and improves communication among all parties involved.
A unique feature of 留学蜂 is its curated community of experts and agencies:
Leads generated from student interest are passed directly to agencies via the platform, turning engagement into conversion in a trusted, transparent way.
To support student decision-making, the platform features a comprehensive database of universities, each with detailed course listings, application requirements, and submission guidelines.
Meanwhile, Fugu powered ongoing content marketing through:
This ensured that each user received the most relevant information at every stage of the journey.
Using CRM, HSBC delivers a deeply personalized experience, including:
This CRM infrastructure ensured that users felt supported from their first visit to their final university decision.
The HSBC 留学蜂 platform, developed by Fugu, demonstrated how WeChat could be transformed into a powerful tool for decision-making, collaboration, and long-term user engagement. By combining strategic consulting, technical development, and CRM expertise, Fugu helped HSBC provide value far beyond banking—building a trusted digital platform that empowers families to make better-informed decisions about their children’s futures.
