CRM & Lifecycle Engagement: WeChat-based CRM with user segmentation, personalized messaging, product maintenance reminders, and targeted upsell campaigns.
Product Registration & Owner’s Area: Product registration via QR codes, unlocking personalized manuals and exclusive accessory offers in a dedicated owner’s area.
WeChat Mini Program for E-commerce: Mini Program integrating shopping, product comparison, customer support, inventory, promotions, and logistics.
Customer Support & Staff Sales: Dual-layer customer care module within WeChat, plus a dedicated internal sales portal for Dyson staff with promotions and management tools.
Dyson, known for its innovation in household technology, partnered with Fugumobile to build a truly integrated digital experience in China—leveraging WeChat as the central hub. From post-purchase engagement to product education and e-commerce, Dyson’s digital ecosystem has become a benchmark in user-centric design and operational efficiency.
This case study explores how Fugumobile helped Dyson transform their WeChat presence into an end-to-end digital solution, spanning customer lifecycle communications, product registration, after-sales support, and even internal staff sales portals.
As Dyson expanded its footprint in China, it sought to:
To address these needs, WeChat was selected as the central platform—given its dominance in China’s digital landscape and its rich capabilities for personalization, commerce, and engagement.
We began by building a robust WeChat-based CRM system capable of segmenting users based on their:
With this foundation, Dyson could send:
The result? A data-driven engagement engine that kept users connected beyond the initial purchase.
To close the loop between offline purchases and online engagement, we enabled QR code product registration via WeChat. Upon scanning the code:
This reduced customer service inquiries while enhancing the ownership experience.
We introduced a dedicated Owner’s Area within the WeChat ecosystem, where users could:
With dynamic navigation and responsive support, the Owner’s Area turned post-purchase support into an opportunity for brand loyalty and re-engagement.
Dyson’s WeChat Mini Program was redesigned with UX and UI best practices, keeping user convenience at the forefront. Key features included:
This positioned the Mini Program not just as a transactional channel, but as a digital showroom with utility and emotion.
Recognizing that Dyson’s product portfolio can be complex, we introduced an interactive tool to guide consumers through product selection. This feature:
It helped reduce purchase hesitation, particularly for first-time buyers or during campaign periods.
Customer care was deeply embedded into the ecosystem, with:
This ensured a premium experience in line with Dyson’s brand promise, while driving operational efficiency.
To support internal engagement and staff benefits, we developed a separate WeChat Store Portal for Dyson employees, featuring:
This tool ensured that Dyson’s brand ambassadors—its employees—had easy access to the latest products.
Hundreds of thousands of successful product registrations via QR and WeChat
Enhanced lifecycle engagement with measurable increases in accessory sales
Reduction in customer care volume due to self-service features
Increased conversion rates in Mini Program purchases
High employee adoption of internal staff store
A scalable, unified WeChat ecosystem aligned with Dyson’s innovation-first DNA
Dyson’s digital transformation on WeChat showcases the potential of building a customer-first, data-enriched ecosystem within a platform Chinese consumers already trust and use daily. Through thoughtful strategy, user-centric design, and seamless integration, Fugumobile helped Dyson turn touchpoints into an immersive experience—one that informs, supports, and inspires.
CRM & Lifecycle Engagement:
WeChat-based CRM with user segmentation, personalized messaging, product maintenance reminders, and targeted upsell campaigns.
Product Registration & Owner’s Area:
Product registration via QR codes, unlocking personalized manuals and exclusive accessory offers in a dedicated owner’s area.
WeChat Mini Program for E-commerce:
Mini Program integrating shopping, product comparison, customer support, inventory, promotions, and logistics.
Customer Support & Staff Sales:
Dual-layer customer care module within WeChat, plus a dedicated internal sales portal for Dyson staff with promotions and management tools.
Dyson, known for its innovation in household technology, partnered with Fugumobile to build a truly integrated digital experience in China—leveraging WeChat as the central hub. From post-purchase engagement to product education and e-commerce, Dyson’s digital ecosystem has become a benchmark in user-centric design and operational efficiency.
This case study explores how Fugumobile helped Dyson transform their WeChat presence into an end-to-end digital solution, spanning customer lifecycle communications, product registration, after-sales support, and even internal staff sales portals.
As Dyson expanded its footprint in China, it sought to:
To address these needs, WeChat was selected as the central platform—given its dominance in China’s digital landscape and its rich capabilities for personalization, commerce, and engagement.
We began by building a robust WeChat-based CRM system capable of segmenting users based on their:
With this foundation, Dyson could send:
The result? A data-driven engagement engine that kept users connected beyond the initial purchase.
To close the loop between offline purchases and online engagement, we enabled QR code product registration via WeChat. Upon scanning the code:
This reduced customer service inquiries while enhancing the ownership experience.
We introduced a dedicated Owner’s Area within the WeChat ecosystem, where users could:
With dynamic navigation and responsive support, the Owner’s Area turned post-purchase support into an opportunity for brand loyalty and re-engagement.
Dyson’s WeChat Mini Program was redesigned with UX and UI best practices, keeping user convenience at the forefront. Key features included:
This positioned the Mini Program not just as a transactional channel, but as a digital showroom with utility and emotion.
Recognizing that Dyson’s product portfolio can be complex, we introduced an interactive tool to guide consumers through product selection. This feature:
It helped reduce purchase hesitation, particularly for first-time buyers or during campaign periods.
Customer care was deeply embedded into the ecosystem, with:
This ensured a premium experience in line with Dyson’s brand promise, while driving operational efficiency.
To support internal engagement and staff benefits, we developed a separate WeChat Store Portal for Dyson employees, featuring:
This tool ensured that Dyson’s brand ambassadors—its employees—had easy access to the latest products.
Hundreds of thousands of successful product registrations via QR and WeChat
Enhanced lifecycle engagement with measurable increases in accessory sales
Reduction in customer care volume due to self-service features
Increased conversion rates in Mini Program purchases
High employee adoption of internal staff store
A scalable, unified WeChat ecosystem aligned with Dyson’s innovation-first DNA
Dyson’s digital transformation on WeChat showcases the potential of building a customer-first, data-enriched ecosystem within a platform Chinese consumers already trust and use daily. Through thoughtful strategy, user-centric design, and seamless integration, Fugumobile helped Dyson turn touchpoints into an immersive experience—one that informs, supports, and inspires.
