Full E-commerce Operations: Designed, developed, and managed Chromozome’s Shopify store, including UX design, product catalog, inventory, SEO, and conversion optimization.
Creative & Visual Content Production: Product photoshoots, promotional videos, and brand brochures to support merchandising and digital campaigns.
Social Media Management: Daily content publishing and campaign execution on Instagram and Facebook, including content planning, strategy, and visuals.
AI-Powered Content & Community Engagement: Brand-aligned visuals using generative AI, ran interactive contests and campaigns to drive user engagement.
In India’s fast-evolving online fashion space, Chromozome, a contemporary men’s innerwear and lifestyle brand, set its sights on expanding digital reach while delivering a modern shopping experience. To achieve this, Chromozome partnered with Fugu to execute a 360° digital transformation across e-commerce, social media, and content production.
From launching Shopify storefronts to producing AI-powered creative assets and managing daily Instagram engagement, Fugu helped Chromozome turn its digital vision into a connected, high-performing ecosystem.
The Indian men’s innerwear and lifestyle category is fiercely competitive, with both legacy brands and D2C disruptors vying for attention. Chromozome needed to:
The challenge wasn’t just to sell more—it was to create a seamless, engaging brand experience from discovery to checkout and beyond.
Fugumobile executed a multi-pronged strategy that combined technical development, creative production, and daily engagement to help Chromozome compete and win in the digital space.
Fugumobile launched and managed Chromozome’s online store, offering users a fast, secure, and mobile-optimized online shopping experience.
Key features include:
In parallel, Fugu also set up the brand’s Amazon store, ensuring product visibility, promotion management, and consistent branding across marketplace touchpoints.
To bring the Chromozome product line to life, we handled end-to-end visual content creation, including:
This focus on visual storytelling helped Chromozome create a strong brand identity both on-site and across digital platforms.
We developed and executed a full-fledged social media plan across Instagram and Facebook, with a focus on:
By managing strategy, planning, content, and design in-house, Fugumobile ensured a consistent and high-quality presence on platforms that matter most to the brand’s Gen Z and millennial audience.
In a forward-thinking move, Fugumobile trained its Generative AI tools using Chromozome’s visual assets and brand identity. The result: scalable, on-brand AI-generated content that enhances engagement while reducing creative turnaround time.
This use of AI-driven content creation showcases the brand’s commitment to innovation and agility in a crowded digital space.
Through an integrated e-commerce and social strategy, Chromozome has evolved from a retail-first brand into a digitally native player ready for scale. Fugu’s ability to combine creativity, commerce, and cutting-edge tech made the difference in crafting a brand experience that performs across channels.
Full E-commerce Operations:
Designed, developed, and managed Chromozome’s Shopify store, including UX design, product catalog, inventory, SEO, and conversion optimization.
Creative & Visual Content Production:
Product photoshoots, promotional videos, and brand brochures to support merchandising and digital campaigns.
Social Media Management:
Daily content publishing and campaign execution on Instagram and Facebook, including content planning, strategy, and visuals.
AI-Powered Content & Community Engagement:
Brand-aligned visuals using generative AI, ran interactive contests and campaigns to drive user engagement.
In India’s fast-evolving online fashion space, Chromozome, a contemporary men’s innerwear and lifestyle brand, set its sights on expanding digital reach while delivering a modern shopping experience. To achieve this, Chromozome partnered with Fugu to execute a 360° digital transformation across e-commerce, social media, and content production.
From launching Shopify storefronts to producing AI-powered creative assets and managing daily Instagram engagement, Fugu helped Chromozome turn its digital vision into a connected, high-performing ecosystem.
The Indian men’s innerwear and lifestyle category is fiercely competitive, with both legacy brands and D2C disruptors vying for attention. Chromozome needed to:
The challenge wasn’t just to sell more—it was to create a seamless, engaging brand experience from discovery to checkout and beyond.
Fugumobile executed a multi-pronged strategy that combined technical development, creative production, and daily engagement to help Chromozome compete and win in the digital space.
Fugumobile launched and managed Chromozome’s online store, offering users a fast, secure, and mobile-optimized online shopping experience.
Key features include:
In parallel, Fugu also set up the brand’s Amazon store, ensuring product visibility, promotion management, and consistent branding across marketplace touchpoints.
To bring the Chromozome product line to life, we handled end-to-end visual content creation, including:
This focus on visual storytelling helped Chromozome create a strong brand identity both on-site and across digital platforms.
We developed and executed a full-fledged social media plan across Instagram and Facebook, with a focus on:
By managing strategy, planning, content, and design in-house, Fugumobile ensured a consistent and high-quality presence on platforms that matter most to the brand’s Gen Z and millennial audience.
In a forward-thinking move, Fugumobile trained its Generative AI tools using Chromozome’s visual assets and brand identity. The result: scalable, on-brand AI-generated content that enhances engagement while reducing creative turnaround time.
This use of AI-driven content creation showcases the brand’s commitment to innovation and agility in a crowded digital space.
Through an integrated e-commerce and social strategy, Chromozome has evolved from a retail-first brand into a digitally native player ready for scale. Fugu’s ability to combine creativity, commerce, and cutting-edge tech made the difference in crafting a brand experience that performs across channels.
