Seamless Guest Experience: Guests access a dynamic digital menu via QR code—no app download required—with real-time order tracking and feedback collection built in.
Operational Efficiency: Reduces manual processes and supports easy implementation with no hardware or disruption, streamlining hotel operations across departments.
Flexible Content & Menu Management: Each hotel manages its own branded digital menu and F&B content via a powerful CMS.
Data-Driven Optimization: A real-time analytics dashboard offers insights into performance metrics, enabling menu fine-tuning and campaign management.
In the hospitality industry, guest expectations are evolving faster than ever. The demand for seamless, contactless, and personalized experiences is now the norm, not a luxury. Hilton Hotels in China recognized this shift early on and took a bold step forward — transforming their traditional in-room dining into a modern, tech-enabled service. The result? A user-friendly, fully digital platform that delights guests, empowers hotel staff, and drives impressive revenue growth.
Partnering with Hilton we built and scaled a smart in-room dining platform across more than 160 hotels in China, with remarkable results in both customer satisfaction and operational efficiency.
The traditional in-room dining process — paper menus, phone calls, manual order taking — was increasingly misaligned with guest behavior in a mobile-first, experience-driven era. Hilton saw the need to offer:
Above all, the solution needed to enhance the guest experience while generating tangible business impact.
Together with Fugumobile, Hilton rolled out a QR-based in-room dining platform, built with scalability and simplicity in mind. Guests simply scan a tabletop QR code using their smartphone, which instantly opens a web-based digital menu — no app download required.
Key features include:
The intuitive interface eliminates the friction of calling room service and increases the likelihood of spontaneous, higher-value orders.
One of the standout advantages of the platform is its zero-hardware, zero-CAPEX setup. Hotels can implement the system without disrupting daily operations or requiring extensive staff training.
Each Hilton property receives a dedicated content space within the central content management system (CMS), which allows for:
Beyond improved ordering, the platform delivers actionable business intelligence. A built-in analytics dashboard offers visibility into:
By using these insights, Hilton teams can refine offerings, run targeted promotions, and better align their F&B strategies with actual guest behavior.
Since the initial rollout, Hilton’s digital in-room dining platform has been a resounding success:
Deployed across 160+ Hilton hotels in China
30%+ year-over-year revenue growth from in-room dining
Guest satisfaction scores consistently above 4.8/5.0
Higher average order values due to visual upselling and automated promotions
Reduced strain on front desk and kitchen teams through streamlined operations
What started as a solution to improve safety and convenience during the pandemic has evolved into a long-term enhancement to the Hilton guest experience — and a smart, scalable business asset.
Hilton’s digital in-room dining platform is a shining example of how hospitality brands can evolve by blending intuitive technology with premium service values. It respects the guest’s time, empowers hotel staff, and enhances revenue — all while staying true to Hilton’s reputation for world-class hospitality.
Seamless Guest Experience: Guests access a dynamic digital menu via QR code—no app download required—with real-time order tracking and feedback collection built in.
Operational Efficiency: Reduces manual processes and supports easy implementation with no hardware or disruption, streamlining hotel operations across departments.
Flexible Content & Menu Management: Each hotel manages its own branded digital menu and F&B content via a powerful CMS.
Data-Driven Optimization: A real-time analytics dashboard offers insights into performance metrics, enabling menu fine-tuning and campaign management.
In the hospitality industry, guest expectations are evolving faster than ever. The demand for seamless, contactless, and personalized experiences is now the norm, not a luxury. Hilton Hotels in China recognized this shift early on and took a bold step forward — transforming their traditional in-room dining into a modern, tech-enabled service. The result? A user-friendly, fully digital platform that delights guests, empowers hotel staff, and drives impressive revenue growth.
Partnering with Hilton we built and scaled a smart in-room dining platform across more than 160 hotels in China, with remarkable results in both customer satisfaction and operational efficiency.
The traditional in-room dining process — paper menus, phone calls, manual order taking — was increasingly misaligned with guest behavior in a mobile-first, experience-driven era. Hilton saw the need to offer:
Above all, the solution needed to enhance the guest experience while generating tangible business impact.
Together with Fugumobile, Hilton rolled out a QR-based in-room dining platform, built with scalability and simplicity in mind. Guests simply scan a tabletop QR code using their smartphone, which instantly opens a web-based digital menu — no app download required.
Key features include:
The intuitive interface eliminates the friction of calling room service and increases the likelihood of spontaneous, higher-value orders.
One of the standout advantages of the platform is its zero-hardware, zero-CAPEX setup. Hotels can implement the system without disrupting daily operations or requiring extensive staff training.
Each Hilton property receives a dedicated content space within the central content management system (CMS), which allows for:
Beyond improved ordering, the platform delivers actionable business intelligence. A built-in analytics dashboard offers visibility into:
By using these insights, Hilton teams can refine offerings, run targeted promotions, and better align their F&B strategies with actual guest behavior.
Since the initial rollout, Hilton’s digital in-room dining platform has been a resounding success:
Deployed across 160+ Hilton hotels in China
30%+ year-over-year revenue growth from in-room dining
Guest satisfaction scores consistently above 4.8/5.0
Higher average order values due to visual upselling and automated promotions
Reduced strain on front desk and kitchen teams through streamlined operations
What started as a solution to improve safety and convenience during the pandemic has evolved into a long-term enhancement to the Hilton guest experience — and a smart, scalable business asset.
Hilton’s digital in-room dining platform is a shining example of how hospitality brands can evolve by blending intuitive technology with premium service values. It respects the guest’s time, empowers hotel staff, and enhances revenue — all while staying true to Hilton’s reputation for world-class hospitality.
