Digitized Sales Brochure: A massive offline catalog of 200+ products was transformed into an interactive iPad app to assist on-site sales teams across 41 Armani stores in China.
Customer-Centric Selling: The app enabled quick product matching based on customer profiles and retail types, enhancing personalized sales interactions.
CMS-Driven Flexibility: A backend CMS allowed real-time content updates and 24/7 access to activity reports for team managers.
Boosted Efficiency & Brand Perception: The enterprise app streamlined the sales process and elevated how the Armani brand is experienced by both current and potential customers.
In the world of luxury fashion, customer experience is everything — especially in-store, where each touchpoint reflects the brand’s identity. Giorgio Armani, a globally renowned fashion house, understands that premium service requires both style and substance. But with a growing footprint across China and an ever-expanding product catalog, ensuring a consistent and informed in-store experience was becoming increasingly complex.
To meet this challenge, Giorgio Armani partnered with Fugu to develop a sales assist app, purpose-built to equip store teams with the tools they need to deliver a seamless, premium customer experience. The app revolutionized how beauty assistants interacted with customers, helped streamline operations, and brought digital elegance into the heart of the brand’s brick-and-mortar strategy.
Giorgio Armani’s product line spans a wide variety of collections — clothing, accessories, fragrances, and more — each with different variations and specifications. With over 200 SKUs featured in seasonal brochures and visual merchandising kits, keeping store staff across 41 outlets in China fully updated and aligned was a logistical challenge.
Traditional tools such as printed lookbooks, seasonal brochures, and product guides were:
The brand needed a dynamic solution that would allow its sales staff to instantly access accurate product information, adapt to different customer profiles, and maintain the luxury feel expected of the Armani name.
Working closely with Armani’s marketing teams, Fugumobile developed a custom iPad application tailored to the brand’s needs — turning an offline catalog into an intuitive, visual, and fully interactive sales assistant.
The entire seasonal collection — over 200 SKUs — was digitized, making it easy for sales staff to browse by category, color, fit, or style.
Staff could quickly filter and showcase product recommendations based on customer type (e.g., business professional, casual shopper) or retail channel (e.g., Giorgio Armani boutiques or multi brand malls).
Recognizing that many luxury boutiques may face connectivity issues or require discretion, the app was designed to run offline — ensuring seamless performance regardless of network availability.
A dedicated Content Management System (CMS) allowed HQ teams to push product updates, pricing changes, or visual assets to all stores in real time. This kept every boutique aligned without needing reprints or manual updates.
Managers could access a real-time dashboard showing usage trends, popular items, and app engagement — helping HQ make informed decisions about product strategy and in-store marketing.
The app proved to be a game changer for Armani’s in-store experience:
Every store associate, from Shanghai to Shenzhen, had the same tools, visuals, and product updates at their fingertips.
Associates could instantly showcase product options to suit a customer’s needs — whether by size, fit, or purpose — enhancing the perception of personalized service.
The CMS eliminated the time and cost associated with printing, distributing, and replacing physical brochures.
The sleek, interactive experience aligned with Armani’s premium positioning, reinforcing the brand’s commitment to innovation and style.
In luxury retail, the details make the difference — and Giorgio Armani’s sales assist app is a prime example of how digital tools can elevate both customer service and brand presence. By rethinking how sales teams interact with their product catalog and clients, Armani didn’t just digitize their brochures — they reimagined in-store engagement for the modern luxury shopper.
Digitized Sales Brochure: A massive offline catalog of 200+ products was transformed into an interactive iPad app to assist on-site sales teams across 41 Armani stores in China.
Customer-Centric Selling: The app enabled quick product matching based on customer profiles and retail types, enhancing personalized sales interactions.
CMS-Driven Flexibility: A backend CMS allowed real-time content updates and 24/7 access to activity reports for team managers.
Boosted Efficiency & Brand Perception: The enterprise app streamlined the sales process and elevated how the Armani brand is experienced by both current and potential customers.
In the world of luxury fashion, customer experience is everything — especially in-store, where each touchpoint reflects the brand’s identity. Giorgio Armani, a globally renowned fashion house, understands that premium service requires both style and substance. But with a growing footprint across China and an ever-expanding product catalog, ensuring a consistent and informed in-store experience was becoming increasingly complex.
To meet this challenge, Giorgio Armani partnered with Fugu to develop a sales assist app, purpose-built to equip store teams with the tools they need to deliver a seamless, premium customer experience. The app revolutionized how beauty assistants interacted with customers, helped streamline operations, and brought digital elegance into the heart of the brand’s brick-and-mortar strategy.
Giorgio Armani’s product line spans a wide variety of collections — clothing, accessories, fragrances, and more — each with different variations and specifications. With over 200 SKUs featured in seasonal brochures and visual merchandising kits, keeping store staff across 41 outlets in China fully updated and aligned was a logistical challenge.
Traditional tools such as printed lookbooks, seasonal brochures, and product guides were:
The brand needed a dynamic solution that would allow its sales staff to instantly access accurate product information, adapt to different customer profiles, and maintain the luxury feel expected of the Armani name.
Working closely with Armani’s marketing teams, Fugumobile developed a custom iPad application tailored to the brand’s needs — turning an offline catalog into an intuitive, visual, and fully interactive sales assistant.
The entire seasonal collection — over 200 SKUs — was digitized, making it easy for sales staff to browse by category, color, fit, or style.
Staff could quickly filter and showcase product recommendations based on customer type (e.g., business professional, casual shopper) or retail channel (e.g., Giorgio Armani boutiques or multi brand malls).
Recognizing that many luxury boutiques may face connectivity issues or require discretion, the app was designed to run offline — ensuring seamless performance regardless of network availability.
A dedicated Content Management System (CMS) allowed HQ teams to push product updates, pricing changes, or visual assets to all stores in real time. This kept every boutique aligned without needing reprints or manual updates.
Managers could access a real-time dashboard showing usage trends, popular items, and app engagement — helping HQ make informed decisions about product strategy and in-store marketing.
The app proved to be a game changer for Armani’s in-store experience:
Every store associate, from Shanghai to Shenzhen, had the same tools, visuals, and product updates at their fingertips.
Associates could instantly showcase product options to suit a customer’s needs — whether by size, fit, or purpose — enhancing the perception of personalized service.
The CMS eliminated the time and cost associated with printing, distributing, and replacing physical brochures.
The sleek, interactive experience aligned with Armani’s premium positioning, reinforcing the brand’s commitment to innovation and style.
In luxury retail, the details make the difference — and Giorgio Armani’s sales assist app is a prime example of how digital tools can elevate both customer service and brand presence. By rethinking how sales teams interact with their product catalog and clients, Armani didn’t just digitize their brochures — they reimagined in-store engagement for the modern luxury shopper.
