Content Strategy & Engagement: WeChat content planning, article creation, and interactive campaigns, ensuring brand alignment and follower engagement.
Mini Program Development & Maintenance: Management of Indian Motorcycles Mini Program with features for product display, e-commerce and test ride booking.
CRM & Bike Management Tools: Enables member data collection and bike tracking features to support ownership engagement and lifecycle marketing.
Advisory & Reporting Services: Provides ongoing technology consulting, campaign management, and regular performance reports with strategic recommendations.
In the fast-evolving Chinese digital landscape, heritage brands are finding innovative ways to stay ahead by merging storytelling with technology. One such example is Indian Motorcycles, an iconic American motorcycle brand under Polaris Industries, which partnered with Fugu to create a dynamic and engaging digital presence in China.
Indian Motorcycles entered China with a strong legacy and a premium product line. However, standing out in China’s saturated lifestyle and auto market required more than just brand equity. The goal was clear:
To meet these needs, Fugumobile was brought on board to design and execute a comprehensive digital strategy tailored to the expectations of the Chinese motorcycle community.
Fugumobile’s approach focused on weaving together compelling content, CRM-enriched Mini Program functionality, and interactive campaigns to build a full-circle brand experience.
Fugu managed the brand’s monthly content calendar, ensuring alignment with Indian Motorcycle’s global marketing objectives while crafting locally relevant storytelling.
To enable seamless functionality and digital touchpoints for users, Fugumobile operated and managed the Indian Motorcycles Mini Program, built for:
With everything from product interest to ride tracking centralized within the Mini Program, Indian creates a digital hub that extends the ownership experience far beyond the showroom.
Beyond execution, Fugumobile provides strategic guidance and performance optimization:
By leveraging WeChat’s ecosystem, Indian Motorcycles has not only built a stronger brand presence in China but has also enabled meaningful engagement with its growing base of motorcycle owners and fans.
Enhanced visibility through localized content and targeted push strategies
Deeper loyalty via data-driven CRM tools and bike tracking features
Increased user engagement and conversion via eCommerce and booking modules
Operational agility through centralized content, campaign, and commerce management
The Indian Motorcycles WeChat presence is a prime example of how traditional lifestyle brands can evolve through digital storytelling and tech-enabled ownership experiences. By combining content, CRM, and commerce, the brand has created a platform where riding culture and modern convenience go hand in hand.
Content Strategy & Engagement:
WeChat content planning, article creation, and interactive campaigns, ensuring brand alignment and follower engagement.
Mini Program Development & Maintenance:
Management of Indian Motorcycles Mini Program with features for product display, e-commerce and test ride booking.
CRM & Bike Management Tools:
Enables member data collection and bike tracking features to support ownership engagement and lifecycle marketing.
Advisory & Reporting Services:
Provides ongoing technology consulting, campaign management, and regular performance reports with strategic recommendations.
In the fast-evolving Chinese digital landscape, heritage brands are finding innovative ways to stay ahead by merging storytelling with technology. One such example is Indian Motorcycles, an iconic American motorcycle brand under Polaris Industries, which partnered with Fugu to create a dynamic and engaging digital presence in China.
Indian Motorcycles entered China with a strong legacy and a premium product line. However, standing out in China’s saturated lifestyle and auto market required more than just brand equity. The goal was clear:
To meet these needs, Fugumobile was brought on board to design and execute a comprehensive digital strategy tailored to the expectations of the Chinese motorcycle community.
Fugumobile’s approach focused on weaving together compelling content, CRM-enriched Mini Program functionality, and interactive campaigns to build a full-circle brand experience.
Fugu managed the brand’s monthly content calendar, ensuring alignment with Indian Motorcycle’s global marketing objectives while crafting locally relevant storytelling.
To enable seamless functionality and digital touchpoints for users, Fugumobile operated and managed the Indian Motorcycles Mini Program, built for:
With everything from product interest to ride tracking centralized within the Mini Program, Indian creates a digital hub that extends the ownership experience far beyond the showroom.
Beyond execution, Fugumobile provides strategic guidance and performance optimization:
By leveraging WeChat’s ecosystem, Indian Motorcycles has not only built a stronger brand presence in China but has also enabled meaningful engagement with its growing base of motorcycle owners and fans.
Enhanced visibility through localized content and targeted push strategies
Deeper loyalty via data-driven CRM tools and bike tracking features
Increased user engagement and conversion via eCommerce and booking modules
Operational agility through centralized content, campaign, and commerce management
The Indian Motorcycles WeChat presence is a prime example of how traditional lifestyle brands can evolve through digital storytelling and tech-enabled ownership experiences. By combining content, CRM, and commerce, the brand has created a platform where riding culture and modern convenience go hand in hand.
