WeChat Mini Program (MP) with Cross-Border Integration: Full-service MP store, including bonded warehouse integration, coupon systems, and weekly performance reporting.
KOL/KOC Social Selling Program: Enabled QR tracking, custom dashboards, and commission payouts; boosted reach through ambassador campaigns, co-branded events, and Moment Ads.
Lifecycle & CRM Engagement: Used WeChat notifications, “Refer a Friend,” and distributor tiers with wallet integration; supported by 1:1 WeCom chats and group management.
Data Dashboards & Analytics: Real-time tracking of sales, user behavior, coupon usage, and detailed KOL contribution analysis for ROI evaluation.
When AG1, a premium health supplement brand from New Zealand, set its sights on the Chinese market, it needed a digital strategy tailored to local platforms, consumer behaviors, and cross-border logistics. Fugu was tasked with building and managing a full-service ecosystem for growth on WeChat eanbling AG1 to accelerate customer acquisition, drive repeat purchases, and scale social commerce through a smart mix of Mini Program development, KOL integration, CRM activation, and data-driven decision-making.
AG1 needed a solution that could:
With the goal of maximizing conversions and building long-term customer relationships, Fugu’s approach had to bridge operational logistics with powerful user engagement tools.
Fugu designed and deployed a Cross-Border WeChat Mini Program (MP) store for AG1, providing a fast, intuitive shopping experience integrated with bonded warehousing and third-party logistics.
Ongoing store operations, content management, and promotions
Integrated WeChat coupons for easy redemption via card packs
Lifecycle messaging for restock reminders, coupon alerts, and campaign push notifications
Weekly analytics and optimization based on customer behavior
The results? A lifetime purchase value of RMB 600 per user, with 35% conversion to sales and 30% repeat purchase rate — strong indicators of product-market fit and user stickiness.
Recognizing the influence of content creators in the wellness space, Fugu implemented a KOL-driven performance program:
In parallel, always-on WeChat Moment Ads, co-branded events with gyms, and a celebrity partnerships helped amplify the brand’s reach. This hybrid of authenticity, incentive, and scale built a credible and active sales channel across communities.
AG1 used WeCom to manage 1:1 communication and private group chats with users — enabling personalized support, product education, and upsell opportunities.
To enhance loyalty:
This structured yet human-centered CRM approach ensured engagement beyond the first purchase and helped maintain visibility throughout the customer journey.
Fugu also delivered a comprehensive real-time dashboard to track:
These insights allowed AG1 to evaluate campaign performance, refine messaging, and optimize budget allocation based on data, not guesswork.
AG1’ success in China didn’t rely on product quality alone — it hinged on building a localized digital foundation that combined user experience, commerce, and communication.
Fugu’s integrated WeChat solution empowered the brand to:
With a WeChat-first strategy tailored for China’s ecommerce ecosystem, AG1 is well-positioned to grow its footprint and deepen its relationship with health-conscious consumers across the region.
WeChat Mini Program (MP) with Cross-Border Integration:
Full-service MP store, including bonded warehouse integration, coupon systems, and weekly performance reporting.
KOL/KOC Social Selling Program:
Enabled QR tracking, custom dashboards, and commission payouts; boosted reach through ambassador campaigns, co-branded events, and Moment Ads.
Lifecycle & CRM Engagement:
Used WeChat notifications, “Refer a Friend,” and distributor tiers with wallet integration; supported by 1:1 WeCom chats and group management.
Data Dashboards & Analytics:
Real-time tracking of sales, user behavior, coupon usage, and detailed KOL contribution analysis for ROI evaluation.
When AG1, a premium health supplement brand from New Zealand, set its sights on the Chinese market, it needed a digital strategy tailored to local platforms, consumer behaviors, and cross-border logistics. Fugu was tasked with building and managing a full-service ecosystem for growth on WeChat eanbling AG1 to accelerate customer acquisition, drive repeat purchases, and scale social commerce through a smart mix of Mini Program development, KOL integration, CRM activation, and data-driven decision-making.
AG1 needed a solution that could:
With the goal of maximizing conversions and building long-term customer relationships, Fugu’s approach had to bridge operational logistics with powerful user engagement tools.
Fugu designed and deployed a Cross-Border WeChat Mini Program (MP) store for AG1, providing a fast, intuitive shopping experience integrated with bonded warehousing and third-party logistics.
Ongoing store operations, content management, and promotions
Integrated WeChat coupons for easy redemption via card packs
Lifecycle messaging for restock reminders, coupon alerts, and campaign push notifications
Weekly analytics and optimization based on customer behavior
The results? A lifetime purchase value of RMB 600 per user, with 35% conversion to sales and 30% repeat purchase rate — strong indicators of product-market fit and user stickiness.
Recognizing the influence of content creators in the wellness space, Fugu implemented a KOL-driven performance program:
In parallel, always-on WeChat Moment Ads, co-branded events with gyms, and a celebrity partnerships helped amplify the brand’s reach. This hybrid of authenticity, incentive, and scale built a credible and active sales channel across communities.
AG1 used WeCom to manage 1:1 communication and private group chats with users — enabling personalized support, product education, and upsell opportunities.
To enhance loyalty:
This structured yet human-centered CRM approach ensured engagement beyond the first purchase and helped maintain visibility throughout the customer journey.
Fugu also delivered a comprehensive real-time dashboard to track:
These insights allowed AG1 to evaluate campaign performance, refine messaging, and optimize budget allocation based on data, not guesswork.
AG1’ success in China didn’t rely on product quality alone — it hinged on building a localized digital foundation that combined user experience, commerce, and communication.
Fugu’s integrated WeChat solution empowered the brand to:
With a WeChat-first strategy tailored for China’s ecommerce ecosystem, AG1 is well-positioned to grow its footprint and deepen its relationship with health-conscious consumers across the region.
