End-to-End Ecommerce Operations: Full management of Magento store, orders, logistics, and inventory.
Design & UX Ownership: Visual design, UI/UX strategy, campaign-specific creative execution, and crafting digital customer journeys aligned with brand identity.
Strategic Coordination & Optimization: Ongoing consulting, performance analysis, campaign reporting, and cross-team coordination.
In China’s fast-paced luxury landscape, standing out on WeChat is no longer just a digital ambition—it’s a strategic necessity. For Hublot, the iconic Swiss luxury watchmaker, this meant more than just setting up a WeChat store. It required building a seamless, premium, and brand-authentic experience tailored to Chinese consumers.
To achieve this, Hublot partnered with Fugu to take full ownership of their WeChat Westore operations—from creative design and user experience to backend eCommerce management and campaign execution. The goal: craft a high-touch, high-performance digital journey that reflects Hublot’s prestige while delivering commercial results.
WeChat isn’t just a messaging platform—it’s China’s most powerful digital ecosystem, encompassing social media, payments, mini-programs, and brand commerce. For Hublot, it represents a critical touchpoint to reach China’s growing base of high-net-worth individuals and discerning watch buyers.
But to succeed here, brands must go beyond presence. They need a strategy that combines:
This is where Fugu’s integrated creative and technology approach came into play.
From the outset, Fugu led the visual and interaction design for Hublot’s WeChat Westore, ensuring every detail—from typography to button states—aligned with the brand’s luxury positioning. The work included:
The goal was simple: offer a digital storefront that felt as exclusive and refined as walking into a Hublot boutique.
Behind the scenes, Fugu managed the full Magento-based eCommerce operation integrated into WeChat. This included:
We also coordinated daily with store managers and sales executives to handle orders, refunds, and QC processes—ensuring a consistent user experience from screen to delivery.
Luxury is as much about storytelling as it is about the product. We supported Hublot’s frequent digital campaigns by:
This agility allowed Hublot to stay responsive to market opportunities, including limited edition drops and festival-driven promotions.
To keep the operation sharp, we provided ongoing support through:
These insights ensured not only smooth execution but also continuous refinement based on user behavior and sales data.
Through this partnership, Hublot has built a WeChat commerce operation that mirrors its global brand values—exclusive, precise, and customer-first—while optimizing for the unique demands of the Chinese digital market.
Brand consistency across all touchpoints
Faster go-to-market for new campaigns and product launches
Efficient backend operations reducing order friction
Stronger customer retention through a refined digital experience
Hublot’s success on WeChat is a reflection of what’s possible when creativity, technology, and operations converge with a singular focus: elevating the brand experience for the digital age.
End-to-End Ecommerce Operations:
Full management of Magento store, orders, logistics, and inventory.
Design & UX Ownership:
Visual design, UI/UX strategy, campaign-specific creative execution, and crafting digital customer journeys aligned with brand identity.
Strategic Coordination & Optimization:
Ongoing consulting, performance analysis, campaign reporting, and cross-team coordination.
In China’s fast-paced luxury landscape, standing out on WeChat is no longer just a digital ambition—it’s a strategic necessity. For Hublot, the iconic Swiss luxury watchmaker, this meant more than just setting up a WeChat store. It required building a seamless, premium, and brand-authentic experience tailored to Chinese consumers.
To achieve this, Hublot partnered with Fugu to take full ownership of their WeChat Westore operations—from creative design and user experience to backend eCommerce management and campaign execution. The goal: craft a high-touch, high-performance digital journey that reflects Hublot’s prestige while delivering commercial results.
WeChat isn’t just a messaging platform—it’s China’s most powerful digital ecosystem, encompassing social media, payments, mini-programs, and brand commerce. For Hublot, it represents a critical touchpoint to reach China’s growing base of high-net-worth individuals and discerning watch buyers.
But to succeed here, brands must go beyond presence. They need a strategy that combines:
This is where Fugu’s integrated creative and technology approach came into play.
From the outset, Fugu led the visual and interaction design for Hublot’s WeChat Westore, ensuring every detail—from typography to button states—aligned with the brand’s luxury positioning. The work included:
The goal was simple: offer a digital storefront that felt as exclusive and refined as walking into a Hublot boutique.
Behind the scenes, Fugu managed the full Magento-based eCommerce operation integrated into WeChat. This included:
We also coordinated daily with store managers and sales executives to handle orders, refunds, and QC processes—ensuring a consistent user experience from screen to delivery.
Luxury is as much about storytelling as it is about the product. We supported Hublot’s frequent digital campaigns by:
This agility allowed Hublot to stay responsive to market opportunities, including limited edition drops and festival-driven promotions.
To keep the operation sharp, we provided ongoing support through:
These insights ensured not only smooth execution but also continuous refinement based on user behavior and sales data.
Through this partnership, Hublot has built a WeChat commerce operation that mirrors its global brand values—exclusive, precise, and customer-first—while optimizing for the unique demands of the Chinese digital market.
Brand consistency across all touchpoints
Faster go-to-market for new campaigns and product launches
Efficient backend operations reducing order friction
Stronger customer retention through a refined digital experience
Hublot’s success on WeChat is a reflection of what’s possible when creativity, technology, and operations converge with a singular focus: elevating the brand experience for the digital age.
