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Strategy and Consultancy
Every good marketing initiative is rooted in a strong strategic foundation that leads to effective story telling.
Through strategic planning we can help clients to determine who the audiences are, what kinds of services they’ll interact with and where we should be focusing our marketing to get the best outcomes.
By doing this we are able to enable strong story telling, which is critical today for audiences to spend time with you.
There are different types of strategic planning that help your business overcome challenges and achieve its goals; we focus on the following three:
Marketing strategy: motivating customers to choose your brand. This starts by gaining a thorough understanding of your brand positioning and why current customers are loyal to your company, products or services over competitive alternatives.
Communications strategy: brings your brand position to life with meaningful messages that reach your target audience where they’re most active. Communications strategies combine 3 elements: a creative strategy brief, a campaign idea and an engagement plan that is sure to reach your audience.
Technology consulting: with the ever-increasing dependence on technology as the backbone for marketing services, we help our clients make sense in a complex ecosystem and array of technologies available to arrive at an optimal solution for them
Whether you’re new to online retail, looking to switch solutions, or even just entering the China market, your choice of ecommerce platform has a huge impact on the operations and profitability of your business.
Fugumobile offers a full-suite of ecommerce development services, including strategy, integration and migration and of course, the building of results driven online stores.
We use the latest UI/UX and trends in the industry and customize your shopping portal accordingly for maximum benefit. All our shopping portals are mobile compliant and can be accessed easily using a tablet or smartphone. We also build custom UI/UX for ecommerce platforms like WeChat, Tmall, Youzan, Shopify among others.Custom Shopping Cart Development
Our shopping carts are loaded with interactive features and functions to smooth the checkout process and increase online business sales.Payment Getaway Integration
Our e-commerce solutions provide connectivity to payment gateways like WeChat pay, Alipay, Baidu Pay, Paypal among others.
POS, Warehouse and Logistics System Connectivity
We provide integration of the shopping portal with your existing POS, warehouse and logistics system. Our team has experience in POS systems like NCR, warehousing and ERP systems like SAP and logistics service providers like SF Express and Fedex.
Mobile Application Development
App based m-commerce is equally important for e-commerce as it drives a large share of traffic for a shopping portal. Our app team delivers compelling native app based ecommerce portals as well.
Plug-ins & Module Development
Increase the functionality of your existing feature packed shopping portal with our custom plug-ins and high-end module support.
Support & Maintenance
We provide support services around the clock to maintain smooth functioning of your shopping portal and our dedicated support staff makes sure that no business is lost to downtime
Strategy and Consultancy
Digital campaigns are increasingly complex with omni-channel consumer touch points and an ever changing social and media landscape, leading to a need for an unified approach to digital campaigns.
We begin with understanding of the campaign objectives and development of a creative idea that meets these objectives. A holistic 360 approach ensures that we leverage all possible touch-points available.Timely design and programming of the campaign ensures an efficient, effective and timely launch along with a strong social element to encourage users to forward to friends and thus drive further engagement.
On-going campaign management is important from both a creative and technology viewpoint, wherein data from the campaign is used to tweak and fine-tune the user experience.
Tracking and measurement to check KPI’s and build learning’s for future campaigns help close the loop.
Loyalty management is a key part of any marketing strategy, as it helps to ensure that the right customers are being targeted and incentivized
A well-designed loyalty program encourages customers to return by rewarding them for purchases and loyalty, and in doing so, collects more data and insight to help create an even deeper understanding of the consumer.
We help deliver a complete loyalty experience by integrating loyalty programs with your core commerce and marketing operations across all channels, including integration with POS hardware.Our involvement does not stop there and we also provide complete operation depending on the client’s needs.
Our aim is to turn your loyal customers into brand advocates.
As emphasis on customer relationship management has increased over the years, the mobile phone has emerged as a device that is highly suitable for brands to establish instant, effective communication and interaction with their consumers.
The ‘always on’, ‘always accessible’ and ‘location aware’ nature of the mobile ensure that a brand can reach their customer at an appropriate time and instance with a customized message or offering.
Our dynamic databasing and Mobile CRM platform is highly customizable and can integrate seamlessly with legacy CRM systems, while visually rich ‘on device’ front end allows consumers the ability to access CRM offerings (loyalty cards, coupons, info services and other tools employed by brands) in a user friendly manner.
Features include :
Interactive & creative CRM front end to ensure its appealing to the target consumers
Mobilisation of CRM services which may already exist including digitization of CRM collection points.
SMS enabled solution to enhance appeal and integrate with an alerts system.
Seamless Mobile + Web integration without disrupting legacy systems.
Social networks in China have brought unprecedented number of people together to share common interests, ideas and information. To be able to tap these vast communities, our social media management services enable clients to create and expand their presence in these social communities and interact with potential customers in this new environment.
While there are numerous social networks focused on interests, age groups, and more factors, however, two of the largest social media networks are WeChat and Weibo.
We work with our clients to develop a custom strategy for their business to become involved with these platforms.
Social media marketing for our clients might come in the form of an advertising campaign or working with specific KOL’s. It could also involve the development of a custom H5 campaigns on WeChat that encourage maximum word of mouth.As part of our services, we also create regular content articles that keep followers engaged & coming back. Articles need to be topical, relevant and timely and published on a regular basis.
To provide maximum value articles could also be segmented making them more focused and relevant to user needs. Additionally, tracking articles enables us to understand consumer preferences and further fine-tune the content offering.
We build applications for current and potential customers to use to interact with businesses that are optimized for mobile usage and push the envelope of innovation. App’s developed by us are tailored specifically to each clients business.
We are one of the leading mobile app development companies in the business, and we specialize in mobile app design as well as all types of custom application development.
Our In-house methodology for app development is designed to internally standardize the development process. The platform provides ease in traceability, documentation & executing QA.
Data Management & Analytics
In a data centric world, knowledge is power. Our data management and analytics put that power into the hands of our clients.
We track consumers across multiple digital touch points to analyze their behavior and provide a meaningful analysis through custom developed dashboards that fit our clients needs.Data dashboards can be exported into multiple formats including integration with client databases and centralized data platforms.
Checks and balances put in place ensure that data privacy regulations are adhered to and that client data is safeguarded as per required specifications.
Our data solutions cover a wide range of digital activities from lead generation, e-commerce analysis, and consumer engagement to digital transformation activities.
Our UI/UX process begins with sitting down with the client to determine the ideal experience the digital service is intended to accomplish. As part of the process we then research what has been done and what works and what does not.
We then develop a plan to create a simple and effective interaction with consumers. The goal may be to increase conversion rates, to achieve more downloads, to engage with the consumer, or any other number of goals. Our objective is to accomplish these needs seamlessly.
As part of this service, we provide –
Usability Interface (UI) Design
User Interface Analysis
User Interface Design
User Interaction Design
From Smart home solutions, manufacturing and industrial to healthcare, IoT gives an exponential growth potential to a lot of existing industries. We work at the forefront to build software for connected devices in the physical world.
Our IoT services are built on three fundamental components to any IoT architecture –
The connected device: Ensuring that we capture the relevant data from a device with no errorsThe middleware: Setting up a middleware platform that connects the data through a gateway to the cloud
Customized application: Designing and developing customized APP’s that utilize the data from connected devices and are presented to end consumers in a meaningful way which enhances the users experience.
Fugumobile’s Mobile Measure Market Research service is a multi-dimensional platform service, which incorporates mobile, and web based elements to interact with consumers & groups.
Focused on certain areas of research where “in the moment”, unobtrusive first person feedback directly from consumers is unmatched; delivering these real time consumer insights form the backbone of these solutions.
Quantitative (structured questionnaires)Advertising Testing (TVCs & Print Ads)
Tracking studies (both longitudinal & short term)
Qualitative Research (ethnography & mobile blogging)
Store / Shopper / Location Based studies
Mobile Metering & Multi-Media Monitoring
All Mobile Measure solutions are customized, come integrated with real time web interfaces for control & monitoring results as they come in, and are SMS and WeChat capable
Media Planning and Purchase
Understanding the ecosystem and the environment is the first step in building an effective media plan, putting it all together and ensuring the best ROI possible is the end goal.
We leverage our experience and relationships with publishers, operators, mobile media sites, app developers, app stores and handset manufacturers to deliver your advertising to your target consumer.
Backed with analytical reporting and real time access to your campaign results, we provide support to ensure that your campaign stays on track.
Real time access to your campaign
Customizable interface to track what matters to you
Consolidate your complete tracking in a single easy to view format
Intelligent analytical support by our team
Transparency, integrity and local knowledge
Around-the-clock availability, real-time fulfillment, personalized treatment, global consistency, and zero errors is the new paradigm to which customers have increasingly become accustomed to, one that traditional companies have struggled to meet.
To meet these high customer expectations, companies must accelerate the digitization of their business processes.
We’re here to help organizations keep up with the pace of future changes and bring digitization to their current processes and operations.
We determine everything that happens in your production shop floor. We collect detailed information on materials, works in progress, products, operators, machines, tools and the conditions in which each piece is made. We acquire data by connecting with existing software systems or by connecting directly to each machine (wherever possible). We obtain a digital image of your factory in real time from the visualization of this data and then provide solutions on various areas where systems and processes can be digitized.Quality Control Management
Creating touch screen and mobile based QC data entry points for operators and inspectors at Shop floor. Data collection and reporting form the first step in predicting defects. Through error prediction, you can securely ensure high quality, while also reducing your inspection and defect removal costs. An early-warning system is another important element to the QC process.
Advanced Planning and Scheduling
Custom created planning system for Material Requirement Planning, Work Order Scheduling, Daily production accounting and other planning activities related to Inventory and Production.
Data Analysis and Vertical Integration
Working from digital data, we prepare outputs that will help your production and logistics managers identify bottlenecks, sources of inefficiency and unwanted process alternations. Analyses and visualizations serve you for optimizing your processes and increasing their overall flexibility. An understandable and intuitive graphical data presentation serves here as a key support.
Creating cloud-based repository to store and manage all production related documents. The documents are also easily sharable within the company and to your clients based on user access rights.