WeChat Ecosystem Buildout: custom WeChat site with CMS, integrated CRM features to support St. Regis Macao’s digital engagement.
Social Media & Content Management: Editorial planning, copywriting, and publishing for WeChat, along with strategic content and promotions.
O2O Campaign Activation: Gamified campaign driving users to the St Regis Bar with redeemable coupons.
Cross-Platform Engagement: Deployed across WeChat, Instagram, and Facebook, amplifying reach and driving both online engagement and in-bar foot traffic.
In the luxury hospitality space, every touchpoint—from a welcome drink to a WeChat message—contributes to the guest experience. At St. Regis Macao, known for its timeless elegance and bespoke service, this philosophy extends beyond the hotel lobby and into the digital world.
To deepen brand engagement and support key openings and campaigns, St. Regis Macao partnered with Fugu to craft a comprehensive WeChat and social media strategy, combining thoughtful content, CRM, and campaign activations—all designed to strengthen connections with high-value guests and luxury travelers.
The goal was to create an end-to-end digital engagement ecosystem that would:
Our approach blended marketing strategy, technology infrastructure, and creative activations, anchored around a custom-built WeChat ecosystem and supported by ongoing content management.
To serve as the foundation for digital engagement, Fugumobile designed a custom WeChat site for St. Regis Macao powered by a Content Management System (CMS)—making it simple for the hotel team to keep content fresh and relevant.
The platform also featured:
We provided end-to-end support for WeChat operations, including:
This was extended across channels such as Xiaohongshu, ensuring a cohesive brand presence.
As part of the broader engagement program, Fugu conceptualized and developed a gamified campaign to support the launch of the St. Regis Bar in Macao.
The campaign—“A Journey of Discovery”—invited users to:
Deployed across WeChat, Instagram, and Facebook, this activation drove real-world footfall while delivering a shareable, story-driven digital experience. It showcased how digital storytelling and luxury hospitality can go hand in hand.
The ongoing program positioned St. Regis Macao as a brand that blends elegance with engagement, with measurable outcomes:
Increased follower engagement and CRM enrichment through WeChat
Strong uptake of promotional offers via QR codes and coupon integrations
Successful offline conversions through O2O campaigns like the bar launch
A flexible platform for future activations, content updates, and CRM growth
In the luxury sector, digital is no longer just about presence—it’s about precision, personalization, and performance. Through its partnership with Fugu, St. Regis Macao built a digital program that doesn’t just reflect the brand—it extends it, from the palm of a guest’s hand to the first sip of a legendary cocktail.
WeChat Ecosystem Buildout:
custom WeChat site with CMS, integrated CRM features to support St. Regis Macao’s digital engagement.
Social Media & Content Management:
Editorial planning, copywriting, and publishing for WeChat, along with strategic content and promotions.
O2O Campaign Activation:
Gamified campaign driving users to the St Regis Bar with redeemable coupons.
Cross-Platform Engagement:
Deployed across WeChat, Instagram, and Facebook, amplifying reach and driving both online engagement and in-bar foot traffic.
In the luxury hospitality space, every touchpoint—from a welcome drink to a WeChat message—contributes to the guest experience. At St. Regis Macao, known for its timeless elegance and bespoke service, this philosophy extends beyond the hotel lobby and into the digital world.
To deepen brand engagement and support key openings and campaigns, St. Regis Macao partnered with Fugu to craft a comprehensive WeChat and social media strategy, combining thoughtful content, CRM, and campaign activations—all designed to strengthen connections with high-value guests and luxury travelers.
The goal was to create an end-to-end digital engagement ecosystem that would:
Our approach blended marketing strategy, technology infrastructure, and creative activations, anchored around a custom-built WeChat ecosystem and supported by ongoing content management.
To serve as the foundation for digital engagement, Fugumobile designed a custom WeChat site for St. Regis Macao powered by a Content Management System (CMS)—making it simple for the hotel team to keep content fresh and relevant.
The platform also featured:
We provided end-to-end support for WeChat operations, including:
This was extended across channels such as Xiaohongshu, ensuring a cohesive brand presence.
As part of the broader engagement program, Fugu conceptualized and developed a gamified campaign to support the launch of the St. Regis Bar in Macao.
The campaign—“A Journey of Discovery”—invited users to:
Deployed across WeChat, Instagram, and Facebook, this activation drove real-world footfall while delivering a shareable, story-driven digital experience. It showcased how digital storytelling and luxury hospitality can go hand in hand.
The ongoing program positioned St. Regis Macao as a brand that blends elegance with engagement, with measurable outcomes:
Increased follower engagement and CRM enrichment through WeChat
Strong uptake of promotional offers via QR codes and coupon integrations
Successful offline conversions through O2O campaigns like the bar launch
A flexible platform for future activations, content updates, and CRM growth
In the luxury sector, digital is no longer just about presence—it’s about precision, personalization, and performance. Through its partnership with Fugu, St. Regis Macao built a digital program that doesn’t just reflect the brand—it extends it, from the palm of a guest’s hand to the first sip of a legendary cocktail.
