Multi-platform Launch: Built and managed RWS Mini Programs on WeChat and Ali.
Integrated Booking: Enabled real-time hotel and ticket booking with secure payments.
Personalized UX: Offered tailored recommendations, promotions, and MICE lead capture.
Analytics-Driven: Tracked user behavior and bookings with custom dashboards.
Ongoing Support: Provided regular maintenance and ensured PIPL compliance.
In an increasingly mobile-first world, hospitality brands are turning to digital innovation not only to streamline bookings but also to craft memorable and immersive guest experiences. Resorts World Sentosa (RWS), one of Asia’s premier lifestyle destinations, partnered with Fugu to bring to life a robust, user-centric Mini Program ecosystem that bridges convenience, personalization, and performance.
RWS operates a world-class integrated resort that includes multiple hotels, Universal Studios Singapore, SEA Aquarium, and luxury dining and shopping experiences. However, its digital interfaces lacked cohesion and scalability, particularly on China-facing platforms where customer behaviors, payment preferences, and regulatory needs differ greatly.
The challenge was clear:
Fugu, acting as RWS’s digital strategy and execution partner, architected and implemented an end-to-end solution on WeChat and Ali Mini Program platforms.
From early-stage planning to technology stack evaluation, Fugu’s involvement extended beyond development to include:
Users can now book any of RWS’s hotels and attractions (like Universal Studios) seamlessly within the Mini Program. Behind this fluid experience is a tightly coupled API integration with RWS’s BME systems, enabling:
Special hotel + attraction bundles and F&B offers are prominently displayed, encouraging upselling and cross-service discovery. These are backed by dynamic campaign modules that RWS can update internally.
Corporate event and wedding planners now have direct access to the RWS MICE team via an embedded contact form. Upon submission, a sales representative is automatically notified and follows up personally, ensuring lead conversion opportunities aren’t missed.
To personalize each guest’s digital journey, the Mini Program offers:
Real-time tracking is essential for agility. The platform uses tools like Tencent Analytics, Wedata, and custom dashboards to monitor:
All metrics are stored and visualized for internal stakeholders, improving strategic decision-making.
Technology doesn’t stand still—and neither does the platform. Fugumobile ensures ongoing reliability through:
The launch of the RWS Mini Program ecosystem has brought measurable results across several dimensions:
Improved booking conversion rates across WeChat and Ali platforms
Higher guest retention due to lifecycle messaging and intuitive UI
Strong engagement on Xiaohongshu, enabling RWS to tap into the discovery phase of younger audiences
Operational efficiency, thanks to seamless backend integrations and campaign management tools
Resorts World Sentosa’s journey into the mobile-first future exemplifies what’s possible when customer experience and backend scalability align. By leveraging Fugu’s strategy, design, and technical execution, RWS has created a rich, engaging digital ecosystem that delights users and delivers business outcomes.
Multi-platform Launch: Built and managed RWS Mini Programs on WeChat and Ali.
Integrated Booking: Enabled real-time hotel and ticket booking with secure payments.
Personalized UX: Offered tailored recommendations, promotions, and MICE lead capture.
Analytics-Driven: Tracked user behavior and bookings with custom dashboards.
Ongoing Support: Provided regular maintenance and ensured PIPL compliance.
In an increasingly mobile-first world, hospitality brands are turning to digital innovation not only to streamline bookings but also to craft memorable and immersive guest experiences. Resorts World Sentosa (RWS), one of Asia’s premier lifestyle destinations, partnered with Fugu to bring to life a robust, user-centric Mini Program ecosystem that bridges convenience, personalization, and performance.
RWS operates a world-class integrated resort that includes multiple hotels, Universal Studios Singapore, SEA Aquarium, and luxury dining and shopping experiences. However, its digital interfaces lacked cohesion and scalability, particularly on China-facing platforms where customer behaviors, payment preferences, and regulatory needs differ greatly.
The challenge was clear:
Fugu, acting as RWS’s digital strategy and execution partner, architected and implemented an end-to-end solution on WeChat and Ali Mini Program platforms.
From early-stage planning to technology stack evaluation, Fugu’s involvement extended beyond development to include:
Users can now book any of RWS’s hotels and attractions (like Universal Studios) seamlessly within the Mini Program. Behind this fluid experience is a tightly coupled API integration with RWS’s BME systems, enabling:
Special hotel + attraction bundles and F&B offers are prominently displayed, encouraging upselling and cross-service discovery. These are backed by dynamic campaign modules that RWS can update internally.
Corporate event and wedding planners now have direct access to the RWS MICE team via an embedded contact form. Upon submission, a sales representative is automatically notified and follows up personally, ensuring lead conversion opportunities aren’t missed.
To personalize each guest’s digital journey, the Mini Program offers:
Real-time tracking is essential for agility. The platform uses tools like Tencent Analytics, Wedata, and custom dashboards to monitor:
All metrics are stored and visualized for internal stakeholders, improving strategic decision-making.
Technology doesn’t stand still—and neither does the platform. Fugumobile ensures ongoing reliability through:
The launch of the RWS Mini Program ecosystem has brought measurable results across several dimensions:
Improved booking conversion rates across WeChat and Ali platforms
Higher guest retention due to lifecycle messaging and intuitive UI
Strong engagement on Xiaohongshu, enabling RWS to tap into the discovery phase of younger audiences
Operational efficiency, thanks to seamless backend integrations and campaign management tools
Resorts World Sentosa’s journey into the mobile-first future exemplifies what’s possible when customer experience and backend scalability align. By leveraging Fugu’s strategy, design, and technical execution, RWS has created a rich, engaging digital ecosystem that delights users and delivers business outcomes.
