AI-led immersion: Users were virtually placed in Colombian coffee plantations through personalized visuals.
Public amplification: User posters were displayed live on 60+ digital screens at airports and malls.
Social-first engagement: Shareable content drove organic word-of-mouth.
Innovative launch: Positioned Percol as a modern, tech-forward coffee brand.
As a new entrant in India’s competitive coffee market, Percol Coffee faced a familiar but critical challenge: how to introduce a new brand with a strong point of view while cutting through an already crowded category. Rather than relying on traditional launch mechanics, Percol chose to lead with heritage, experience, and technology, using innovation as the primary driver of awareness and engagement.
The result was an AI-powered experiential campaign that allowed consumers to virtually immerse themselves in the lush coffee plantations of Colombia, Percol’s origin story, while becoming a visible part of the brand narrative themselves.
For emerging coffee brands, communicating authenticity and provenance is essential but often difficult. While Colombian heritage carries strong equity in the global coffee space, simply stating origin credentials is rarely enough to capture attention, especially among urban, digitally native audiences.
Percol needed to:
Establish its Colombian roots in a credible and memorable way
Create high-impact visibility at launch without over-reliance on conventional media
Encourage organic word-of-mouth and social sharing
Deliver a brand experience that felt modern, premium, and participatory
Instead of telling consumers about Colombia, the campaign invited them to step into it.
Using a combination of AI platforms and immersive technology, the campaign enabled users to virtually place themselves within Colombian coffee plantations. Participants became part of the landscape—blending personal identity with brand origin in a way that felt both emotional and shareable.
Each interaction generated:
The campaign combined AI-driven personalization, experiential storytelling, and high-visibility digital OOH placements.
By moving beyond individual screens and into public spaces, the campaign transformed personal participation into a collective brand experience.
The campaign achieved strong results across awareness, engagement, and earned media:
High organic participation, driven by curiosity and personalization
Significant word-of-mouth amplification, as users shared their posters across social platforms
Public visibility at scale, with real-time content displayed in major transit and retail environments
Coverage across multiple publications, recognizing the campaign for its innovative use of AI and technology in brand engagement
More importantly, the campaign successfully positioned Percol as a forward-thinking, globally rooted coffee brand, setting the tone for future communication.
Several factors contributed to the campaign’s effectiveness:
Colombian origin was not explained—it was experienced.
Consumers didn’t just observe the brand; they became part of it.
AI was used to enhance storytelling, not as a gimmick.
Personalized content moved from personal devices to large public screens, reinforcing legitimacy and scale.
The Percol Coffee AI-powered launch demonstrates how technology, storytelling, and physical presence can come together to create a brand introduction that is immersive, memorable, and culturally resonant. By allowing consumers to literally place themselves at the source of its story, Percol transformed a brand launch into a shared experience, one that extended well beyond traditional advertising and into genuine consumer participation.
AI-led immersion: Users were virtually placed in Colombian coffee plantations through personalized visuals.
Public amplification: User posters were displayed live on 60+ digital screens at airports and malls.
Social-first engagement: Shareable content drove organic word-of-mouth.
Innovative launch: Positioned Percol as a modern, tech-forward coffee brand.
As a new entrant in India’s competitive coffee market, Percol Coffee faced a familiar but critical challenge: how to introduce a new brand with a strong point of view while cutting through an already crowded category. Rather than relying on traditional launch mechanics, Percol chose to lead with heritage, experience, and technology, using innovation as the primary driver of awareness and engagement.
The result was an AI-powered experiential campaign that allowed consumers to virtually immerse themselves in the lush coffee plantations of Colombia, Percol’s origin story, while becoming a visible part of the brand narrative themselves.
For emerging coffee brands, communicating authenticity and provenance is essential but often difficult. While Colombian heritage carries strong equity in the global coffee space, simply stating origin credentials is rarely enough to capture attention, especially among urban, digitally native audiences.
Percol needed to:
Establish its Colombian roots in a credible and memorable way
Create high-impact visibility at launch without over-reliance on conventional media
Encourage organic word-of-mouth and social sharing
Deliver a brand experience that felt modern, premium, and participatory
Instead of telling consumers about Colombia, the campaign invited them to step into it.
Using a combination of AI platforms and immersive technology, the campaign enabled users to virtually place themselves within Colombian coffee plantations. Participants became part of the landscape—blending personal identity with brand origin in a way that felt both emotional and shareable.
Each interaction generated:
The campaign combined AI-driven personalization, experiential storytelling, and high-visibility digital OOH placements.
By moving beyond individual screens and into public spaces, the campaign transformed personal participation into a collective brand experience.
The campaign achieved strong results across awareness, engagement, and earned media:
High organic participation, driven by curiosity and personalization
Significant word-of-mouth amplification, as users shared their posters across social platforms
Public visibility at scale, with real-time content displayed in major transit and retail environments
Coverage across multiple publications, recognizing the campaign for its innovative use of AI and technology in brand engagement
More importantly, the campaign successfully positioned Percol as a forward-thinking, globally rooted coffee brand, setting the tone for future communication.
Several factors contributed to the campaign’s effectiveness:
Colombian origin was not explained—it was experienced.
Consumers didn’t just observe the brand; they became part of it.
AI was used to enhance storytelling, not as a gimmick.
Personalized content moved from personal devices to large public screens, reinforcing legitimacy and scale.
The Percol Coffee AI-powered launch demonstrates how technology, storytelling, and physical presence can come together to create a brand introduction that is immersive, memorable, and culturally resonant. By allowing consumers to literally place themselves at the source of its story, Percol transformed a brand launch into a shared experience, one that extended well beyond traditional advertising and into genuine consumer participation.
