Emotion-Driven Web Design: Created a scenario-based website featuring interactive design and emotional Q&A to highlight product uniqueness and engage users.
Sales Enablement: Enabled sales teams to share tagged product links with clients, allowing for personalized experiences and independent info submission.
Cross-Platform Access: Developed both desktop and mobile versions to improve accessibility and strengthen the customer-sales relationship.
Data-Backed CMS: Built a CMS to manage content, support product updates, and capture high-intent user data for lead generation and analysis.
Givaudan, a global leader in flavors, fragrances, and active cosmetic ingredients, doesn’t just sell products — it creates sensory experiences. In a digital-first world, the company sought to mirror that immersive, emotional quality online. The challenge: how to make a website feel as layered and evocative as their products, while also supporting sales and lead generation.
Givaudan partnered with Fugu to reimagine its digital presence through an experience-led website, blending emotional storytelling, interactive content, and strategic tools for its sales force. The result? A dynamic, multi-touchpoint platform that resonates with users, enhances sales communication, and captures valuable data — all without compromising the brand’s luxury and scientific essence.
For Givaudan, the website needed to do more than just inform. It needed to:
With these goals in mind, the team set out to design a user experience that would bring the brand’s sensory identity to life on-screen — and offer measurable impact across marketing and sales.
The website’s concept centered around a scenario-based design, where users explore Givaudan products within relevant, emotionally charged contexts. Each section guides users through carefully designed Q&A interactions that mimic personal consultation — asking them about moods, preferences, or desired effects.
This interactive journey served a dual purpose:
By blending thoughtful design and emotional engagement, Givaudan’s website stood apart from traditional B2B sites in the beauty and wellness industry.
Understanding the crucial role of sales in Givaudan’s operations, the website also included tools designed specifically for sales enablement:
To ensure Givaudan’s digital platform remained fresh and relevant, a custom-built Content Management System (CMS) was developed to support:
The CMS also serves as a data hub, capturing high-intent interactions and allowing the export of user data for follow-up and deeper analysis. With this structure, Givaudan could scale its digital storytelling while continuously gathering actionable insights on customer preferences and behavior.
This project marked a new direction in how Givaudan connects digitally with its B2B audiences — elevating the experience from static catalog-style browsing to something more intuitive, interactive, and human.
Stronger emotional brand presence online
Increased lead generation through natural interaction
Enhanced sales rep enablement tools with traceable customer journeys
Streamlined content updates and performance insights through CMS
In bridging emotional storytelling with data-driven design, Givaudan redefined what a digital experience could be for a company rooted in the art and science of the senses.
As digital engagement becomes ever more nuanced, Givaudan’s approach offers a blueprint for companies seeking to elevate their online presence beyond functional design. By focusing on emotional interaction, sales enablement, and backend flexibility, the brand successfully turned its website into a tool that doesn’t just reflect its identity — it advances its strategy.
Emotion-Driven Web Design:
Created a scenario-based website featuring interactive design and emotional Q&A to highlight product uniqueness and engage users.
Sales Enablement:
Enabled sales teams to share tagged product links with clients, allowing for personalized experiences and independent info submission.
Cross-Platform Access:
Developed both desktop and mobile versions to improve accessibility and strengthen the customer-sales relationship.
Data-Backed CMS:
Built a CMS to manage content, support product updates, and capture high-intent user data for lead generation and analysis.
Givaudan, a global leader in flavors, fragrances, and active cosmetic ingredients, doesn’t just sell products — it creates sensory experiences. In a digital-first world, the company sought to mirror that immersive, emotional quality online. The challenge: how to make a website feel as layered and evocative as their products, while also supporting sales and lead generation.
Givaudan partnered with Fugu to reimagine its digital presence through an experience-led website, blending emotional storytelling, interactive content, and strategic tools for its sales force. The result? A dynamic, multi-touchpoint platform that resonates with users, enhances sales communication, and captures valuable data — all without compromising the brand’s luxury and scientific essence.
For Givaudan, the website needed to do more than just inform. It needed to:
With these goals in mind, the team set out to design a user experience that would bring the brand’s sensory identity to life on-screen — and offer measurable impact across marketing and sales.
The website’s concept centered around a scenario-based design, where users explore Givaudan products within relevant, emotionally charged contexts. Each section guides users through carefully designed Q&A interactions that mimic personal consultation — asking them about moods, preferences, or desired effects.
This interactive journey served a dual purpose:
By blending thoughtful design and emotional engagement, Givaudan’s website stood apart from traditional B2B sites in the beauty and wellness industry.
Understanding the crucial role of sales in Givaudan’s operations, the website also included tools designed specifically for sales enablement:
To ensure Givaudan’s digital platform remained fresh and relevant, a custom-built Content Management System (CMS) was developed to support:
The CMS also serves as a data hub, capturing high-intent interactions and allowing the export of user data for follow-up and deeper analysis. With this structure, Givaudan could scale its digital storytelling while continuously gathering actionable insights on customer preferences and behavior.
This project marked a new direction in how Givaudan connects digitally with its B2B audiences — elevating the experience from static catalog-style browsing to something more intuitive, interactive, and human.
Stronger emotional brand presence online
Increased lead generation through natural interaction
Enhanced sales rep enablement tools with traceable customer journeys
Streamlined content updates and performance insights through CMS
In bridging emotional storytelling with data-driven design, Givaudan redefined what a digital experience could be for a company rooted in the art and science of the senses.
As digital engagement becomes ever more nuanced, Givaudan’s approach offers a blueprint for companies seeking to elevate their online presence beyond functional design. By focusing on emotional interaction, sales enablement, and backend flexibility, the brand successfully turned its website into a tool that doesn’t just reflect its identity — it advances its strategy.
