Personalized Story Creation: Responsive web app where children could generate animated fairytales based on the letters of their name.
Multi-Country, Multi-Language Rollout: Launched in China, Russia, and Indonesia with localized language support and culturally adapted content.
Online & Offline Integration: Enabled real-time storybook creation at EF events, with printed, bound copies provided to participants on-site.
Cloud-Based Performance & Privacy: Built on a secure cloud infrastructure to ensure fast access and data protection across regions.
Learning a new language is a journey—and for children, it begins with wonder. To spark that curiosity and connect with families around the world, Education First (EF) launched the Nametale Campaign, a digital storytelling experience that transformed every child’s name into a magical adventure.
Developed by Fugu, Nametale combined personalization, gamification, and localized storytelling to create an immersive campaign that not only delighted parents and children, but also aligned perfectly with EF’s mission to make language learning joyful and meaningful.
In competitive international markets like China, Russia, and Indonesia, EF needed a way to:
The solution had to be scalable, secure, and built for emotional resonance—something that would stay on a family’s bookshelf, not just their browser.
Fugu and EF created Nametale, an interactive digital platform where children could:
The experience was designed to introduce early English vocabulary while associating learning with storytelling, creativity, and fun.
Nametale wasn’t just clever—it was deeply technical under the hood. The campaign included:
Launched across China, Russia, and Indonesia, the platform supported:
This allowed EF to deliver consistent brand messaging with local relevance.
Using name input logic and pre-designed assets, the platform generated:
Parents could watch as their child’s name was turned into a beautifully illustrated tale—with every letter becoming a character of its own.
At EF’s promotional and recruitment events, Nametale became a live experience:
This seamless online-to-offline integration became a powerful tool in EF’s event marketing strategy.
Given the multi-region rollout, we deployed a robust cloud architecture that ensured:
This allowed the campaign to operate smoothly across continents—without compromising experience quality.
The Nametale campaign didn’t just generate clicks—it created emotional engagement.
Thousands of personalized storybooks were generated and printed
Strong social sharing and word-of-mouth boosted organic reach
High dwell time and repeat visits on the platform indicated strong user interest
Most importantly, it positioned EF as a thoughtful, child-centric brand in competitive markets
Parents appreciated the personal touch, while children remembered the joy of seeing their name turned into a story. And for EF, it was a perfect way to showcase their values in action.
The EF Nametale Campaign is a powerful reminder that in the digital age, personalization can be magical—especially when paired with storytelling and educational purpose.
Personalized Story Creation:
Responsive web app where children could generate animated fairytales based on the letters of their name.
Multi-Country, Multi-Language Rollout:
Launched in China, Russia, and Indonesia with localized language support and culturally adapted content.
Online & Offline Integration:
Enabled real-time storybook creation at EF events, with printed, bound copies provided to participants on-site.
Cloud-Based Performance & Privacy:
Built on a secure cloud infrastructure to ensure fast access and data protection across regions.
Learning a new language is a journey—and for children, it begins with wonder. To spark that curiosity and connect with families around the world, Education First (EF) launched the Nametale Campaign, a digital storytelling experience that transformed every child’s name into a magical adventure.
Developed by Fugu, Nametale combined personalization, gamification, and localized storytelling to create an immersive campaign that not only delighted parents and children, but also aligned perfectly with EF’s mission to make language learning joyful and meaningful.
In competitive international markets like China, Russia, and Indonesia, EF needed a way to:
The solution had to be scalable, secure, and built for emotional resonance—something that would stay on a family’s bookshelf, not just their browser.
Fugu and EF created Nametale, an interactive digital platform where children could:
The experience was designed to introduce early English vocabulary while associating learning with storytelling, creativity, and fun.
Nametale wasn’t just clever—it was deeply technical under the hood. The campaign included:
Launched across China, Russia, and Indonesia, the platform supported:
This allowed EF to deliver consistent brand messaging with local relevance.
Using name input logic and pre-designed assets, the platform generated:
Parents could watch as their child’s name was turned into a beautifully illustrated tale—with every letter becoming a character of its own.
At EF’s promotional and recruitment events, Nametale became a live experience:
This seamless online-to-offline integration became a powerful tool in EF’s event marketing strategy.
Given the multi-region rollout, we deployed a robust cloud architecture that ensured:
This allowed the campaign to operate smoothly across continents—without compromising experience quality.
The Nametale campaign didn’t just generate clicks—it created emotional engagement.
Thousands of personalized storybooks were generated and printed
Strong social sharing and word-of-mouth boosted organic reach
High dwell time and repeat visits on the platform indicated strong user interest
Most importantly, it positioned EF as a thoughtful, child-centric brand in competitive markets
Parents appreciated the personal touch, while children remembered the joy of seeing their name turned into a story. And for EF, it was a perfect way to showcase their values in action.
The EF Nametale Campaign is a powerful reminder that in the digital age, personalization can be magical—especially when paired with storytelling and educational purpose.
