Innovative Tasting Experience: App used by promoter girls to guide guests through Glenmorangie’s whisky tasting journey, combining storytelling with real-time sampling.
Digital Tray Experience: iPad doubled as a tasting tray, displaying heritage content and tasting notes beneath the actual Glenmorangie glass.
Gamified Engagement: Included a mini-game and lucky draw feature to boost participation and enhance customer engagement during the tasting sessions.
Performance Tracking & Content Updates: Location-based tracking (LBS) to monitor promoter activity, wuth content being regularly refreshed.
In the world of premium spirits, it’s not just about the drink—it’s about the story behind every sip. For Glenmorangie, one of the world’s most respected whisky brands, storytelling has always been an integral part of the tasting experience. But how do you bring that story to life in a setting as dynamic as China’s KTVs and nightclubs?
In partnership with Fugu, Glenmorangie launched an interactive tasting app that reimagined in-person whisky sampling for a digital-first audience. By turning iPads into storytelling trays, integrating gamified features, and using real-time tracking, the brand was able to deliver a multisensory experience that left a lasting impression on new consumers.
Tasting activations in China’s nightlife venues face a unique challenge: limited attention spans, high competition, and fast-paced environments. Glenmorangie wanted to:
It needed more than a brochure or a traditional tasting guide—it needed innovation at the fingertips.
Fugu designed and developed a custom iPad application, deployed as an interactive tray used by brand promoters during tasting sessions at KTVs and nightclubs across China.
The iPad was cleverly repurposed as a digital tasting tray. Promoters placed a Glenmorangie glass directly on the screen, which displayed animated visuals beneath it. This transformed the act of serving into a moment of discovery.
As the glass was placed, the app guided the customer through:
The result was an elegant blend of physical sampling and digital storytelling—premium, immersive, and unforgettable.
To make the experience more fun and shareable, a short interactive game was built into the app. Customers who completed the tasting could participate in a lucky draw, with prizes ranging from branded merchandise to experience vouchers.
This gamified layer drove higher participation rates and ensured the experience wasn’t just informative—it was entertaining.
The app was equipped with location-based services (LBS) to track when and where it was used. This gave Glenmorangie’s marketing team real-time insights into:
This data enabled performance evaluation of promotional efforts and optimized campaign deployment at scale.
The app’s backend allowed for regular creative content updates, ensuring that promotions stayed aligned with Glenmorangie’s global and China-specific communication calendars.
Whether it was a seasonal campaign, limited-edition product, or brand storytelling refresh, the app evolved with the marketing strategy.
The Glenmorangie iPad tasting experience:
Captured attention in high-noise environments
Delivered consistent, high-quality storytelling
Encouraged interaction and brand recall
Enabled data-driven insights for future activations
Most importantly, it redefined what “on-premise” activation could look like in a mobile-first world.
Our collaboration with Glenmorangie illustrates how creativity meets technology to enhance brand experiences—especially in unexpected formats. By combining product education, digital engagement, and real-world utility, the Glenmorangie tasting app brought whisky appreciation into the modern age.
Innovative Tasting Experience: App used by promoter girls to guide guests through Glenmorangie’s whisky tasting journey, combining storytelling with real-time sampling.
Digital Tray Experience: iPad doubled as a tasting tray, displaying heritage content and tasting notes beneath the actual Glenmorangie glass.
Gamified Engagement: Included a mini-game and lucky draw feature to boost participation and enhance customer engagement during the tasting sessions.
Performance Tracking & Content Updates: Location-based tracking (LBS) to monitor promoter activity, wuth content being regularly refreshed.
In the world of premium spirits, it’s not just about the drink—it’s about the story behind every sip. For Glenmorangie, one of the world’s most respected whisky brands, storytelling has always been an integral part of the tasting experience. But how do you bring that story to life in a setting as dynamic as China’s KTVs and nightclubs?
In partnership with Fugu, Glenmorangie launched an interactive tasting app that reimagined in-person whisky sampling for a digital-first audience. By turning iPads into storytelling trays, integrating gamified features, and using real-time tracking, the brand was able to deliver a multisensory experience that left a lasting impression on new consumers.
Tasting activations in China’s nightlife venues face a unique challenge: limited attention spans, high competition, and fast-paced environments. Glenmorangie wanted to:
It needed more than a brochure or a traditional tasting guide—it needed innovation at the fingertips.
Fugu designed and developed a custom iPad application, deployed as an interactive tray used by brand promoters during tasting sessions at KTVs and nightclubs across China.
The iPad was cleverly repurposed as a digital tasting tray. Promoters placed a Glenmorangie glass directly on the screen, which displayed animated visuals beneath it. This transformed the act of serving into a moment of discovery.
As the glass was placed, the app guided the customer through:
The result was an elegant blend of physical sampling and digital storytelling—premium, immersive, and unforgettable.
To make the experience more fun and shareable, a short interactive game was built into the app. Customers who completed the tasting could participate in a lucky draw, with prizes ranging from branded merchandise to experience vouchers.
This gamified layer drove higher participation rates and ensured the experience wasn’t just informative—it was entertaining.
The app was equipped with location-based services (LBS) to track when and where it was used. This gave Glenmorangie’s marketing team real-time insights into:
This data enabled performance evaluation of promotional efforts and optimized campaign deployment at scale.
The app’s backend allowed for regular creative content updates, ensuring that promotions stayed aligned with Glenmorangie’s global and China-specific communication calendars.
Whether it was a seasonal campaign, limited-edition product, or brand storytelling refresh, the app evolved with the marketing strategy.
The Glenmorangie iPad tasting experience:
Captured attention in high-noise environments
Delivered consistent, high-quality storytelling
Encouraged interaction and brand recall
Enabled data-driven insights for future activations
Most importantly, it redefined what “on-premise” activation could look like in a mobile-first world.
Our collaboration with Glenmorangie illustrates how creativity meets technology to enhance brand experiences—especially in unexpected formats. By combining product education, digital engagement, and real-world utility, the Glenmorangie tasting app brought whisky appreciation into the modern age.
