Interactive Holobox Display:
A hologram-style digital installation showcasing a virtual fashion model inside the Pantaloons store to attract and engage shoppers.
Real-Time Outfit Visualisation:
Shoppers swipe through products and see the model update instantly, wearing selected items for quick comparison and decision-making.
QR-Led Mobile Experience:
Frictionless entry into the experience by scanning a QR code, allowing users to browse and interact using their own smartphones.
WhatsApp Integration:
Selected looks are sent directly to the shopper’s phone, extending the in-store experience beyond the display and supporting continued engagement.
As physical retail continues to evolve, fashion brands are increasingly looking for ways to bridge the gap between in-store engagement and digital convenience. Pantaloons, one of India’s leading fashion retailers, and their agency WPP Media, partnered with Fugu to explore how immersive technology could transform the way shoppers discover, experience, and select products inside the store.
The result was the Pantaloons Holobox Look Book — an interactive, hologram-based retail experience that brings fashion to life through real-time 3D visuals, seamless mobile integration, and instant product access.
Pantaloons operates at scale, with a diverse customer base and a wide product assortment. While stores offer variety, shoppers often face familiar friction points:
Pantaloons wanted to enhance in-store engagement without adding complexity for store staff or disrupting existing retail operations.
The objective was not to replace the in-store experience, but to augment it:
Most importantly, the solution had to feel intuitive, brand-aligned, and scalable.
Fugu implemented the Holobox, an interactive digital display that acts as a virtual fashion showcase inside the Pantaloons store.
Placed prominently within the retail environment, the Holobox presents a virtual fashion model displayed inside a hologram-style screen. The experience begins when shoppers walk up to the display and scan a QR code shown on the screen.
From there, the interaction becomes entirely user-driven.
Shoppers are drawn to the Holobox by the animated hologram display. A QR code invites them to begin the experience on their own mobile device.
Once connected, users can swipe through curated product options directly from their phone.
As users select different items, the virtual model inside the Holobox updates instantly, wearing the chosen products. This allows shoppers to see how each look comes together without physical try-ons.
Products can be viewed from multiple angles, helping users better understand fit, style, and overall appearance.
Selected looks are sent directly to the shopper’s phone through WhatsApp integration, allowing them to:
This approach ensures the experience does not end when the shopper walks away from the display.
The project brought together creative production and retail-ready technology:
All elements were carefully designed to feel intuitive for first-time users, without requiring explanation or staff intervention.
The Holobox Look Book created a new layer of engagement inside the Pantaloons store:
Increased shopper curiosity and dwell time around the installation
Helped customers explore more products in less time
Reduced reliance on physical try-ons while improving confidence in selection
Seamlessly connected in-store discovery with mobile-first behaviour
Most importantly, it demonstrated how immersive technology can be used practically, not as a gimmick, but as a functional retail tool.
Several factors contributed to the success of the initiative:
Rather than forcing shoppers into a new journey, the Holobox enhanced the one they were already on.
The Pantaloons Holobox Look Book illustrates how physical retail and digital experience can coexist seamlessly. By combining immersive visuals, mobile interaction, and thoughtful user flow, Pantaloons was able to offer shoppers a richer, more engaging way to explore fashion — without sacrificing simplicity.
Interactive Holobox Display:
A hologram-style digital installation showcasing a virtual fashion model inside the Pantaloons store to attract and engage shoppers.
Real-Time Outfit Visualisation:
Shoppers swipe through products and see the model update instantly, wearing selected items for quick comparison and decision-making.
QR-Led Mobile Experience:
Frictionless entry into the experience by scanning a QR code, allowing users to browse and interact using their own smartphones.
WhatsApp Integration:
Selected looks are sent directly to the shopper’s phone, extending the in-store experience beyond the display and supporting continued engagement.
As physical retail continues to evolve, fashion brands are increasingly looking for ways to bridge the gap between in-store engagement and digital convenience. Pantaloons, one of India’s leading fashion retailers, and their agency WPP Media, partnered with Fugu to explore how immersive technology could transform the way shoppers discover, experience, and select products inside the store.
The result was the Pantaloons Holobox Look Book — an interactive, hologram-based retail experience that brings fashion to life through real-time 3D visuals, seamless mobile integration, and instant product access.
Pantaloons operates at scale, with a diverse customer base and a wide product assortment. While stores offer variety, shoppers often face familiar friction points:
Pantaloons wanted to enhance in-store engagement without adding complexity for store staff or disrupting existing retail operations.
The objective was not to replace the in-store experience, but to augment it:
Most importantly, the solution had to feel intuitive, brand-aligned, and scalable.
Fugu implemented the Holobox, an interactive digital display that acts as a virtual fashion showcase inside the Pantaloons store.
Placed prominently within the retail environment, the Holobox presents a virtual fashion model displayed inside a hologram-style screen. The experience begins when shoppers walk up to the display and scan a QR code shown on the screen.
From there, the interaction becomes entirely user-driven.
Shoppers are drawn to the Holobox by the animated hologram display. A QR code invites them to begin the experience on their own mobile device.
Once connected, users can swipe through curated product options directly from their phone.
As users select different items, the virtual model inside the Holobox updates instantly, wearing the chosen products. This allows shoppers to see how each look comes together without physical try-ons.
Products can be viewed from multiple angles, helping users better understand fit, style, and overall appearance.
Selected looks are sent directly to the shopper’s phone through WhatsApp integration, allowing them to:
This approach ensures the experience does not end when the shopper walks away from the display.
The project brought together creative production and retail-ready technology:
All elements were carefully designed to feel intuitive for first-time users, without requiring explanation or staff intervention.
The Holobox Look Book created a new layer of engagement inside the Pantaloons store:
Increased shopper curiosity and dwell time around the installation
Helped customers explore more products in less time
Reduced reliance on physical try-ons while improving confidence in selection
Seamlessly connected in-store discovery with mobile-first behaviour
Most importantly, it demonstrated how immersive technology can be used practically, not as a gimmick, but as a functional retail tool.
Several factors contributed to the success of the initiative:
Rather than forcing shoppers into a new journey, the Holobox enhanced the one they were already on.
The Pantaloons Holobox Look Book illustrates how physical retail and digital experience can coexist seamlessly. By combining immersive visuals, mobile interaction, and thoughtful user flow, Pantaloons was able to offer shoppers a richer, more engaging way to explore fashion — without sacrificing simplicity.
