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Fugumobile releases In-Game Mobile Advertising Platform

Posted Thursday, March 1, 2007

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Fugumobile Ltd., announced the launch of ENRAPTURE™- an in-game mobile advertising platform. The ENRAPTURE AD PLATFORM ™ allows brand to be part of a highly engaging game or application for the mobile phone screen. The Ads are dynamically embedded within a mobile game or application.These are unobtrusive and do not interfere with the consumers experience. The ads targeted to the right consumer in the right geography. All Ads are served based on a number of parameters, including time and location of the user. Detailed reports allow brands to track effectiveness of their advertising. Cross media capability of the platform allows brands to extend communication with the consumer through additional channels (e-mail, call centers, etc). An unique pricing model allows brands to 'PAY PER VIEW'.

Brands choose to purchase ad space based on-
- Country of consumer (very useful in conjunction with a big promotional activity or product launch)
- Time of consumer activity (if its a fast food company, what better time to target a consumer than just before mealtime)
- Fixed number of impressions (The platform allows advertising to appear on basis of a fixed number of impressions too)

The platform is also targeted towards Telecom Operators and Direct to Consumer portals. It serves as an additional revenue stream to sell in-game advertising space to their brand and media partners. It also serves as an option to advertise their own services(could be a launch of new pre-paid service or a new content downloads!) and build up loyalty programs for their own users.

Commenting on the launch, spokesperson from Fugumobile informed the media that the platform has already been launched in various countries and has been receiving whopping responses not only from the brands and operators but also from the users. He also mentioned that a note on the platform is on the website for viewers to get more information on the platform - http://www.fugumobile.com/ad_enrapture.htm

 
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Fugumobile releases In-Game Mobile Advertising Platform
 

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