MOTOROLA RAZR 2 LAUNCH IN TURKEY

Client: Motorola Turkey

Objective: Reinforce memorability of the new Motorola Razr TV commercial by extending the television creative into an online and mobile game and thus providing an engaging experience for the consumer  

Digital Solution: In conjunction with Motorola's agency, fugumobile developed 'Sharp Shooter', a mobile game that could be downloaded by consumers in Turkey. The game itself was a creative extension of the new phones key attributes, highlighting its thinness and 'Razr' sharp edges. This game was promoted through WAP advertising on Turkcell, the leading mobile operator and allowed consumers to post their hi-scores through Fugumobile's proprietary Game Tournament platform. High scorers were then eligible to win prizes from Motorola.

An online version of this game was also published on Motorola's website to engage online consumers, thus providing a complete gaming experience to consumers. The online version of the game was promoted through banner advertising on key websites such as Yahoo and MSN

Promotion:The game is being promoted on Yahoo and MSNBC in Turkey