Brand: Coca-Cola

Country: Greece

Objective: To engage young mobile consumers in an interactive experience with Coca-Cola.

Solution: fugumobile conceptualized and developed a mobile game called Coca-Cola Refresh Man. The game featured a super hero called Refresh Man who with a swig of Coca-Cola could fly across land, water and space and save the earth from toxic wastes. The campaign was done in collaboration with the leading telecom carrier in Greece – Vodafone and marketing agency - Reach Further.

The game could be downloaded by consumers of Vodafone from their "Vodafone Live" portal. Results: The campaign was a success with approximately 1000 downloads in a month.