fugumobile is a leading mobile games developer as well as a full service mobile marketing agency headquartered in Shanghai, China. Our core business focus is as follows -
1. Direct to consumer games
fugumobile develops casual mobile games across various genres. Along with games in the regular gaming genres, the games have an unique flavor of humor and topical themes. The games are targeted towards entry level gamers. These games are distributed across the world through our tie-ups with mobile operators and content aggregators. We work very succesfully with network operators and aggregator partners to devise packaged games offering to end consumers. Global Tournament mode is also available on all our games, allowing users to post hi-scores on a global scorecard and compete with other users worldwide. 2. Customized gaming campaigns for leading brands
We see a big future in advergaming and mobile applications for brands and develop and run mobile gaming tournaments as well as applications for consumer brands. fugumobile works with brands to develop games and applications that they can use tactically for marketing promotions, etc (brand awareness, sales linked campaigns, etc). In addition, all our products include a Global Tournament mode, allowing users to post hi-scores on a global scorecard and compete with other users worldwide / geography specific. We have worked with a number of bluechip clients to build mobile properties for them.
A key driver for brands is also flexibility in their communication and analysis of results. To this end we have developed our proprietary ENRAPTURE platform that allows brands to stream banner advertising into games. These ads can be streamed based on a number of parameters and ofcourse can be tracked and evaluated in metrics that a brand owner can easily grasp.
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